How Does The Accelerated Mobile Pages (AMP) Project Of Google Affect Your SEO.
We live in a fast paced world and everybody is in the run to accomplish their task before time. Keeping this in mind the cyber world is constantly re-inventing new ways to make things work faster on the web. The Accelerated Mobile Pages Project is the latest addition to this endeavor from the house of Google and Twitter. AMP makes mobile pages super light so that it can load faster making it an easy experience for the end user. It has been found that AMP pages load nearly four times faster and consumes eight times less data than normal mobile pages.
This revolutionary technology of accelerated mobile pages will surely change the equation between your users and websites and automatically affect SEO in a positive way. But how?
Nowadays most of us obtain various kinds of information from the internet. The only source of this knowledge includes search engines like Google, Bing, Yahoo and many others. We navigate search engines, visit various websites listed in the search results. These search engine results are the key factors in SEO. Thus search engines are constantly working towards providing the fastest and easiest way to answer our queries on the web.
The latest technology in mobiles especially in smartphones have enabled us to “search on the go”, which means we can get information anywhere, anytime. Our search is not confined to desktops and laptops only. But the lethal drawback to this device is that it takes a hell lot of time and needs tedious effort for web pagse to open on the mobile devices. If your website is not optimised for mobile users, gaining information becomes a tough job. Users are likely to bounce off from your site and jump to other options provided by the search engine. This bounce is not good for SEO as it will indicate the search engines that your site is not ‘good enough’.
Once a website receives its click form the user, it is very essential that it provides proper information to him. This can be achieved only if the information loads faster creating credibility the user. The more he stays on the page and navigates through the website, the better it is for SEO.
So here comes the role of Accelerated Mobile Pages. Get your website validated by AMP tools which will speed up information loading on-the-go providing readability in the mind of the users resulting in driving traffic for you website.
While mentioning this, we must also keep in mind a few drawbacks of this ambitious project. The accelerated mobile pages module distracts the search engine results as it appears at the top of the search engine result page pushing all the other information below. So for those who are not willing to use this technology at present will face a loss in clicks and impression as the results are pushed down.
For those who are keen about trying this technology will face a rise in the traffic but only for a short period of time, that to where the module is activated.
Another worth mentioning point is the links that are included in the article which will work under the accelerated mobile pages view opening in a new window. If you aim to attract your users to visit the full site, it is advisable to front load the links rather than driving them off..
Accelerated mobile pages project of Google is a promising technology which will surely change your SEO for good. It is still in its testing mode and this is not the final experience. Google still needs to work on the algorithm about how and when this module will work at its best. Thus, it is always safe to use this new technology keeping in mind the magnitude of your website.