Perilous Affiliate Marketing Mistakes You Should Avoid!
Affiliate marketing has more to it than just making money! Of, course it is one apt source that brings in marketing income. But, there is certainly a stigma, not entirely vague, attached to this concept of affiliate marketing. A significantly good marketer would know the amount of junk affiliate advertisments crowding the search engiine results pages, which are essentially low-value ones, resulting in surging CPCs. Affiliate marketing programs require to adhere to the rules and norms as set by the Google Ad Policy. However, there are a number of such programs that do not abide by the rules. While this is one of the most significant affiliate marketing mistakes, whose consequences the marketers, sooner or later realize, there are many others that we are going to discuss today in our post.
There is no doubt in the fact that the affiliate marketing industry is a lucrative one and when rightly used, can bring good revenue. It is good for small businesses and startups that do not have a huge monetary base. It works on a win-win principle. Let me explain it in a layman’s word: An affliliate advertiser would promote your product or service, and in turn demand a percentage of the profit. So, this is all with affiliate marketing. Now, we will take a look at the common affiliate marketing mistakes that can spell doom for a business:
1. Choosing the wrong product or affiliate program
The first important thing that should be remembered here is that, not all affiliate programs are meant for you. An affiliate marketer tends to pick up such programs as pay good commissions. There are many other things to consider while choosing an affiliate program, other than just counting the monetary side. Time and usability are as much important factors that should be consiedered. Hurrying too much in picking up programs generally results in affiliate marketing mistakes. If the program is unable to be of use to the potential customers, it is certainly an investment gone wrong.
2. Not paying heed to the quality of products
Affiliate marketing can be said to be one form of promotion. And promoting the wrong product would naturally mean a disaster. This is one of the most commonly made affiliate marketing mistakes. Most of the marketers skip checking the quality of the product before promoting the same. Visitors skip such low-quality products and it fresults in an overall loss for both the partners. On the other hand, if a visitor purchases the low-quality product, the chances of his/her getting back to the website diminishes to a great extent.
3. Not having an email list
Having an email-list in affiliate marketing is of crucial importance. And not having one surely counts under the worst affiliate marketing mistakes. The most obvious benefit of an email list is that the products or services can be advertised to the potential customers as and when needed and as many times needed. Lacking an email list therefore lowers the chances of up-sell, therefore minimizing the prospects to a great extent.
4. Inappropriate keyword research
Now this something very commonly heard of. In fact, it is one of the mostly committed affiliate marketing mistakes. It has to be kept in mind that a good affiliate marketing program would not proceed without making a good research for quality keywords. Without making a comprehensive research on keywords, a marketer would hardly have an idea about the relevant search terms used while searching for a product or service. Ovefrlooking this aspect can really result in marketing failure.
5. Relying on one traffic-source
This, again, is one of the mostly noticed affiliate marketing mistakes committed by marketers. A genuine or prospective affiliate marketer will never consider relying upon just one source for bringing in traffic. In fact, effort should be macde to maximize the number and type of sources that can bring in traffic. There can be a good number of sources that can bring quality traffic. They include search engines and various social media platforms. Even, paid advertisements form a good source to give you traffic. It is therefore important to channelize the various sources properly in order to expand the program.