How Can Appropriate Long-Tail Keywords Help In Propelling The Site-Rank Ladder?
The ranking of your website in the search page acts as a determining factor of your brand’s success. Using appropriate long tail keywords help propel your site rank since these keywords are longer phrases that the visitors to your site most likely use whenever they approach the purchasing point. Though these long tail keywords may initially seem to be contrary to intuition, nevertheless these prove to be of immense value, provided one knows how to use them correctly.
So, how exactly do long tail keywords help in pushing up your site rank? Let us assume a situation to explain this. Suppose you own a company that sells artifacts, there is a very low possibility of your pages appearing towards the top when a customer searches for “artifacts”, as obviously the competition becomes high. This can be noticed quite well if the company is small. However, if your speciality lies in selling something like “animal bone cutlery” artifacts, then long tail keywords like “rhino bone vase” may as well reliably find you customers that are in search of the exact same product. So, the appropriate long tail keywords attract potential customers to your website easily. Managing such keywords isn’t a big deal as well. You just need to establish better communication with your customers out there in the market, who actively shop for your products.
The effect of appropriate long tail keywords on your Google search ranking can be very well judged by this: suppose you search for “chair” in Google, the chances of you getting through to a sale site is quite low. This is because “chair” is a term that applies to a wide range of products. However, if you search for the long tail keyword “teak wood rocking chair”, you will get results exactly related to the product that you are looking for. Though it’s quite obvious that using long tail keywords would land you a lesser traffic with a lesser number of customers than any normal common one, still you should use these as they present you with a refined customer base, who remain committed with your product and desire your services whole-heartedly.
Studies show that short length keywords, in reality, account for a meagre ten to fifteen percent of all the searches, while the mid length ones occupy around twenty percent. This leaves the long tail keywords with roughly seventy percent of all the searches. This highlights the effectiveness of using appropriate long tail keywords.
The problem with shorter keywords is that the competition among sites to push their search rankings upwards becomes quite fierce, and the site visits can be scattershot, with the ROI being low. As pointed out earlier, a smart implementation of such appropriate long tail keywords may pull in less traffic to your site if you want to go purely by the numbers. However, these keywords score big where the returns on your investment are concerned. Reason? Simple. You will attract only those customers who are looking for the exact same product, and chances of your product sale becomes high.
Long-tail keywords are obviously quite valuable for those businesses that want to see their content having a higher site rank in organic Google searches. However, these keywords are much more valuable for advertisers who run paid campaigns on search marketing. Also, a lower competition among these “specific” keywords also leads to lower prices. This happens because bidding on appropriate long tail keywords makes the cost per click lower as there is a substantial decrease in the market competition. Targeting longer and more specific long-tail keywords in your product AdWords campaigns, you may be able to get a higher ad ranking on searches without shelling out a lot of money on each click.
The real trick lies in selecting such a keyword. The Free Keyword Tool from WordStream returns a virtually infinite number of keywords, which include poly–word long-tail keywords, which can be very well used in organic and paid search campaigns. The Free Keyword Tool sends you the full list of such appropriate long tail keywords for free, and for that you just need to enter your email.
On a concluding note, I would again like to focus more on the point that numbers actually don’t do any good, but the returns on your investment do. Plus, using appropriate long tail keywords always offers you win-win situations, attracting better search rankings and lowering the cost per click. So, go for these long tail keywords, and see your site ranking soar above others rapidly.