Are Themes Killing Custom Web Design?
Web design has always been an important part of a website. It is the basic element that catches the attention of the audience. Since its introduction therefore, custom web design has always been one of the chief elements in web design and development.
In the time of competitive marketing, exclusivity is the key to stand out in the crowd. This can be achieved when you create something that is entirely unique. A custom web design is one such element that sets your website before the crowd because of its unique design elements.
However, over the past few years, ready to use templates and themes have emerged as a tough competitor of customized web design. So much so that, with each passing year, it has slowly been nearing its extinction. Web templates have not entirely taken over custom web design. However, there has been a sharp rise in the use of templates over web design in the past few years.
Customer wants it quick
With the market competition rising at an alarming rate, website owners are always in a hurry. A day lost in business can gravely affect the ROI. Custom web design needs to be created from scratches. Each and every element of a website needs to be created afresh for every individual website. However, the limited time that website owners have, creating a web design may be quite time consuming.
A quicker solution to this is using web templates and theme designs in website. These themes are readily available and are pre-designed. Users only need to purchase the themes and insert contents as and where one likes.
Unlike custom web design, templates are pre-designed and ready to use. They are often made in a particularly homogenous pattern. Thus websites using template designs often look quite similar. However, rather than going away from this, most marketers jump into the band wagon. As websites start using similar or close design patterns, businesses start following this as trend.
This results in a wide number of websites using similar patterns of templates and themes. With the template trend setting in, custom web design takes a back seat while themes and templates are heavily used.
Templates are cheaper
As said earlier, templates are pre-designed and ready to use. These are created in bulk and then put up for purchase by different websites. However, custom web design requires that the designer start every element of design from scratches. The designer also needs to be constantly in touch with the client to make sure that the website design meets the client’s needs.
However, in the fast-paced world time is money. And website owners are always in a hurry to finish their work. There is lesser time for B2C interaction. With templates being cheaper alternatives to the lengthy and time-consuming custom web design, more and more entrepreneurs are opting for themes and templates as substitutes for web design.
Wider variety to choose from
The internet now has a number of websites that provides themes and templates. The users can choose from a wide range of ready-to-use themes and templates at a comparatively cheaper rate than that of a custom web design.
Themes and templates are readily available which ranges from different prices and qualities. Users can now choose from different functionalities that are pre-set within the themes. As they are ready to use they can be used in any CMS platforms.
Most are responsive
The access of a website on a mobile device is a must nowadays. With the increasing use of mobile devices, businesses are shifting from native to mobile. This has also pushed for the need of responsive coding within websites.
Responsive coding is necessary if you want your website to be optimized for mobile devices as well. In custom web design, you need to code the website design entirely with responsive coding. However, for themes and templates you are saved from this part of work as they are already designed with responsive coding.
Higher ROI for businesses
Businesses often opt for themes and templates instead of custom web design. The time and effort involved in creating a custom website design is quite long as compared to ready-to-use these themes and templates.
Thus, while website owners choose themes and templates instead of custom web design, they are saving a bulk of expense on creation. Web designers too are saved as once a theme is chosen, they can easily work on that design. This results in an increase in the number of websites at a lesser time, thus increasing sales and improving ROI.