Why Is The Art Of Storytelling Essential In Content Marketing?
The art of storytelling has been considered an important part of everything from time immemorial. Be it developing a culture or building communities, storytelling has been held in high esteem. In digital marketing, the importance of content creation cannot be overruled. And within it, storytelling holds a special significance. Brands tell stories to make more people connect with them, identify their core values and last but not the least, engage. Nowadays, you can tell stories of your brand to build trust in the minds of your target audience besides influencing their buying decision. While lead generation is important, storytelling in digital content marketing can help trigger word-of-mouth promotions, social shares and more visibility. Hence, if your brand does not have a story yet, it is time that you create one so as to make more people relate to you.
Researches reveal that more than 90% of marketers are taking digital content marketing as an important strategy of the game. These days, users are influenced by the art of storytelling and content more than the actual value of a product. They buy from the brand they trust and not just anyone who boasts of good quality and cheap rates. About 70% of consumers research on a brand before they even decide to consider their product for buying. This includes brand story, content and social media presence. Even when you are looking for a new job, what are the things that you consider before you actually appear for the interview? Think and you will get the answer. Thus, if your brand does not have a good story to tell, chances are, that you will remain behind your competitors who do. Let us discuss the matter in details.
How to indulge in the art of storytelling for your brand?
Now that you know the whys, let us turn to the hows. Well, a good content marketing strategy should include the art of storytelling as an important element. And it is not just about any story. It should have a proper structure and context that should appeal to the readers. No one has the time to go through huge paragraphs of content. Your story should be short, concise and appealing at the same time. You need to tell your brand’s story in a way that relate to your target audience, provide information that they can easily digest and give answers to their most relevant queries within the story itself. Needless to say, that you should have a good strategy for all that. Talk to your team of content marketers, create an outline of the story you wish to deliver and then go on with the most ancient art of storytelling that always boasts success in all fields. Now how to create a great story for your brand? The following tips will give you some idea on that.
Your story should be written in the most comprehensible language possible – Nobody likes jargon. Yes, and even if it is important to provide adequate information about your brand, you should do it in the most comprehensible manner. The key rule of the thumb is your story should be understood by all to create the most impact on your target readers. And above that, you should be appealing to them in a manner that captures their heart. Go for emotions and you will get what you want. After all, we are all human beings with emotions. Your story should be able to address that.
Make your art of storytelling an example so that people idolize you – Share stories of your success with your target audience. You need to tell them how you came where you are. They will connect with you more and get inspired by your core values. Try to become an example for your audience and they will like you more. But, try to refrain from boasting. Let your art of storytelling include the truth and people will automatically relate to your brand.
Make it unique and unusual – You should highlight facts in your story so that people become more convinced about your services/products. Show them why they should buy from you. Research on what your competitors are doing so that you do not repeat their mistakes and make something of your own. There are thousands of brand stories all around. What should you do to make yours stand out? Assemble facts and address the most relevant issues that people are facing. Give solutions so that they become hooked to you.
Authorize your content and become the leader in your field – Research more and provide your target readers with something that they are not going to get anywhere else. Become the authority in your particular field. Why should people come to you? Why should they opt for you above everyone else? Address these questions and provide relevant answers so that people become more convinced about you and your brand.
Your story should speak for you as well as your consumers – Tell your target consumers interesting stories about your business. Let them connect more with you and your brand. Emphasize your brand’s core values to convince them to buy from you. Also include your consumer’s perspectives in your stories so that they know that you care for them and their needs. This is very essential if you wish to create a good impression of your brand. Otherwise, no one will pay any heed to what you have to say.
You can also create a corporate video to boost responses. There will be more shares and the content may even go viral in the social web if you can do it properly. Employ necessary equipment and create a corporate video for your brand. This will set your brand as an example to many others in your field. Inspire more people, influence them to enhance your brand awareness and in no time you will feel your business soaring. Do you have anything else to say? Jot down your queries in the comments section provided below and we will get back to you in no time. Have a great day!