5 Best Press Release Websites And Why Are They Best?
Are press releases still as important as they once were? There was a time when every small business owner used press releases to enhance their SEO strategy, increase visibility in the search engines and improve their brand recognition. But, recently we see a substantial decrease in the number of press releases. So, are people losing faith on press releases? This post is going to discuss it in details and also provide you with valuable information on few of the best press release websites that may help your business garner traffic and visibility.
In 2014, when Google rolled out its Panda 4.0 update, there was a noticeable rank dropping of more than 60% in the leading and the best press release websites. The PRNewsWire.com suffered a drop of about 63%, while PRWeb dropped by 70% in its rankings. The reason for this deterioration of ranks is quite understandable. Google tried to segregate the top quality press releases from others which have only been directed towards gaining inbound links and referral traffic.
As you know, press releases are supposed to be news articles directed towards the media houses. So, it is quite natural that if your content does not have anything newsworthy, they won’t be regarded useful and Google has been de-ranking those PR sites that publish such content stuffed with links and keywords but less “News”. So, what is the bottom line of it? Produce top notch quality press releases complied with Google regulations to garner maximum attention and enhance your brand identity. But you have to know where to release them in order to get optimum benefits. We will share with you the names of the best press release websites here.
Some of the best press release websites according to the statistics of 2016:
Being an authentic partner of PR Newswire, this paid PR site is one of the best press release websites that aim to provide maximum worth for your money. You will not only gain sufficient exposure for your brand in the web world but also your news will catch the eyeballs of major news agencies and media houses like The Associated Press and obviously the entire network of PR Newswire.
Furthermore, your press releases will also find their way into Google and Yahoo news and the web journalists are going to jump at your content and distribute it uniformly across the web. eReleases comply with Google Panda update by not providing do-follow links and being a purely news site, Google prefers it over many others who are just aiming to garner traffic and visibility. And lastly, you will also get substantial proof of your press release distribution rates as the website believes in transparency and reliability.
If you are looking for an affordable yet effective platform to release your news and garner media attention, then 24-7 Press Release is one of the best press release websites for you. It has a database of above 30,000 members and a reputation of distributing about 2,50,000 press releases till now. It is highly affordable as its mission is to provide maximum exposure and visibility without emptying your bank accounts. With the help of 24-7 Press Release, you can distribute your news to new online portals, trade publications, bloggers and web journalists and sometimes even to traditional newspapers if your news item is worth it. The only consideration is that your press release has to be authentic and newsworthy for it to be published at 24-7 Press Release.
They offer both paid and free press release distribution opportunities. And you can also add value to your SEO strategy by using their services as they allow links and anchor texts to your press releases for an indefinite amount of time (in case of paid). Moreover, the paid services get more focus than the free ones but both are equally effective in terms of visibility, exposure and SEO benefits. And last but not the least, this website offers a full refund of the package you have opted for in case you are not satisfied with their services within a period of 60 days.
Other best press release websites that will help you to take the media world by storm include:
Their mission is to provide media access to every organization, big or small. Basically, they do not charge a penny for their services, but if you wish to use their paid services, you can get some added features like including your company logo, product images and tracking your press release stats.
One of the best press release websites in the World Wide Web, PRWeb can create high quality news articles, publish them and enjoy the returns they offer. Also, you will be provided with a detailed analysis of how your published news item is performing in the web.
Press releases have not lost their significance at all. However, those companies who used this service extensively to build links for their websites are suffering a loss due to Google’s update. If you can produce top class news reports on your agency, chances are, you will get optimum publicity and ROI benefits in terms of brand exposure, visibility and traffic. So, keep on publishing authentic news on your products/services through Prs on the best press release websites and you will be able to take the web world by storm. Wish you all the very best for that!