Bing News PubHub: Bing’s Own News Portal Where Publishers Can Submit Their Sites
Are you finding it really difficult to increase the exposure of your news content in the search market? If yes, then the search engine Mogul Bing has some really good news for you. If your content caters to the news genre, you can take advantage of Bing News PubHub, the latest online news portal by Bing, which it has developed keeping specifically in mind the news websites. Website owners who have verified their ownership with Bing Webmaster Tools and who cater to Microsoft’s news content guidelines will be able to submit their websites for consideration in the aforementioned news portal. No matter what type of website you have, whether it is local or international, big or small, it will be taken into consideration as long as it caters to the news content requirements made clear by Microsoft.
In order to use the feature, you need to sign up with Bing News PubHub using your Microsoft credentials. The latter has made it clear that you should follow the Bing Webmaster Guidelines as well to take advantage of the news sharing platform. Once you have done it, your website will be put into consideration by the Bing Team and if everything is okay, your news content will be made available to as many users as you want. Thus, Bing developed this news portal to make it easy for the publishing community to give more exposure to their content.
What can Bing News PubHub do to your news website?
Bing has 20% of market share in the Search community and people reach out to the search engine through various sources in order to get their news fix for the day. Everyday, millions of desktop users get through to Bing with the help of Cortana and Outlook News Connector. Also, mobile users quench their thirst for news from the Bing Search app on both iOS and Android devices. So, do you see what Bing can do to your news website? Now, you no more need to face the frustration of your news content not being read and shared enough.
So, how can you make your news website appear on Bing News PubHub?
First of all, you need to ascertain that your website is in sync with Bing Webmaster Guidelines. Secondly, you need to verify the ownership of your website with the help of Bing Webmaster Tools. Only then can you submit your website for consideration by the Bing Team.
The factors that Bing News PubHub considers to approve any news website
Your news website will go through a checklist to ensure whether they are eligible to appear on the Bing News PubHub. Any promotional posts or strictly informative articles will not be considered among News. The four factors that will determine the future of your news website are:
Newsworthiness – Report on current events that may seem interesting to the users. Any promotional post, job posting, weather forecast or anything that is strictly informative will not fall under the category of news.
Originality – Content should be original with unique perspectives. People read the same news everywhere on the web. What differentiates an original content from others is perspective. Add perspective to your content and it will be considered unique and original.
Authority – Your website should identify authors and sources. News websites who push their authors into limelight are held in high esteem by the users.
Readability – Content should be comprehensive and care should be taken for grammar, spellings and typos. Also the website should be easily navigable and advertisements should be kept to a minimum.
If your news website gets approved, it can add huge value to your brand identity. The Bing News PubHub will help news publishers to get exposed to as many users they want through a variety of sources. Your articles will get more shares, likes and comments in the news portals and you will get what you want the most – exposure.
So, if you have a news website or are planning to develop one, make sure to do that keeping in mind the huge benefits of Bing News PubHub. Enrich your articles and stand the qualification test to get them approved by the Bing team and you will see how your website reaches an all new level with the Bing community at its back. So, how do you think that Bing’s news portal will fare in the search market? Feel free to share your feedback with us. Have a great day!