Tips To Boost Your Startup In Real Time
Speed is the buzzword in today’s fast growing online market. The onset of creating contents that would have the highest propensity to go viral is the need of the hour. Almost every firm, big and small, are always focusing on the creation of an exclusive content that would have the highest chance to go viral. Virality of content is also a great feature to boost your startup in real time.
However, it is not only the content that needs speed to be picked up by the audience. You as an entrepreneur should also be able to take quick decisions and actions that would serve the best for your business. Thus real time decisions and actions can help boost your startup in real time.
Also Read: 5 SUCCESSFUL STARTUPS BY WOMEN ENTREPRENEURS
Leveraging business in real time can best be achieved through social media. With billions of active users of various social media channels, spreading of your buzzword through the internet and boosting your startup in real time can be fastest achieved through social media channels. No wonder most businesses, big or small, resort to social media to spread their key promotional features. However, boosting your startup in real time calls for strategical and meticulous planning of every step to make it a success. Here are few elements that entrepreneurs need to keep in mind when planning to boost your startup in real time.
Content of the promotional element
A promotional element can be textual, imagery, video, multimedia or a combination of all. No matter what the promotional element is, the content needs to be exclusive and attractive. You can boost your startup in real time only with engaging and compelling content. Social media is often crowded with a huge volume of promotional ads from all forms of business and industry. Thus boosting your startup in real time within this huge noise calls for unique contents.
A promotional content that is unique has a higher chance to go viral.
When you plan to boost your startup in real time, monitoring the social media channels becomes an important element to look into. Social media listening does not always involve monitoring a particular brand or company. Social listening helps you to better understand your target audience thus providing you with the key information about the social activity and pattern of your audience. With the huge social noise, it is important to structure data separately about the target audience. A structured data can be better used to understand the exact pattern of activity of your target audience. The information is helpful in creating a fail safe strategy diligently to boost your startup in real time.
Boost brand exclusivity
One way you can boost your startup in real time is by promoting your brand’s USP. The unique selling proposition is the key element of your brand. When you boost your brand in real time, it can be seen directly by your target audience who are active on the social network at that point of time. A unique and exclusive product will be quick to grab the attention of your target audience. If the product is compelling and useful enough, you can also expect them to share it in their social profiles that upgrading your product reach to a larger group of audience.
Determine the time
When you plan to boost your startup in real time, you aim to reach out to the highest number of audience possible at a single point of time. This requires you to boost your promotional ads at the point when your target audience are the most active. This calls for monitoring every social profile that you would be using to promote your startup.
Each of your social profile has a different set of audience. There likes and preferences too differ. Understanding the psychology of your audience in accordance with the social networks they are active on gives you a better insight on the time of the day when they are active. You can thus plan your real time promotion by segregating your time in accordance with your audience’s social activity.
Consistency is the key
Once you have determined the time your target audience is highly active, start posting your promotional ads. Consistency is the key element for any campaign TO BOOST YOUR STARTUP IN REAL TIME. You should continue with your real time promotions for a certain period of time before you can expect to see result. Ideally it should be a minimum of six months. However, you can make it shorter or longer as per your marketing knowledge.
However, maintaining consistency throughout your campaign is the key to boost your startup in real time. Make sure to post multiple number of ads throughout the day in various social media sites. Although your target audience might be active at a certain point of time during the day, make sure that your ads are spread evenly throughout the day to make the maximum impact on the search algorithm as well.
You can carry on with more than one campaign at a time if you like. However, for startups it might become a bit challenging especially given the fact that you are constricted on budget and manpower.
Never give up
To boost your startup in real time is a challenging task. Your brand is quite new and nobody is aware of your product or business. Thus chances are your target audience overlooks or ignores your promotional ad entirely. Giving up your real time promotional campaign just because your initial campaign process was unsuccessful is unjust. Keeping yourself determined and maintaining a positive attitude is crucial at this point of time.
Promotinal success cannot be achieved in a single day. It takes a long time and is a continuous process. If your first campaign was a fail, use it as a learning lesson. Try and understand the elements and factors that were missing. Make some changes. Add few elements if necessary. All brands keep promoting their brand or product at all point of time. This ensures that the brands are not forgotten by the target audience.
At times even a highly planned content fails to go viral thus preventing the real time publicity boost. This can be for a variety of factors both internal as well as external. While the internal factors are easy to recognise and improve, the external factors are out of your control. Thus success for your startup can best be achieved in real time through continuous campaigning.