Brand Building On LinkedIn: Boosting Your Brand Image
Uniqueness and exclusivity is what branding is all about. No matter what your product is, a good branding always plays the master stroke in building an exclusive brand for yourself. While social sites like Facebook and Twitter helps in promoting your business and increasing your reach, brand building on LinkedIn genuinely helps in boosting your brand.
Brand building on LinkedIn itself is an exclusive experience as it is more of a professional social network. Rather than connecting people at personal level, LinkedIn helps people connect at a professional level. This improves the overall impact that your brand can create over other B2B clients.
Brand building on LinkedIn is widely different from that of Facebook, Twitter and Instagram. These social networks use engaging and funny content to boost the brand images. However, same is not the case with LinkedIn. Being a professional social network, it is necessary that you keep your promotional tone strictly professional.
A power-packed profile
The first element that sets the stones rolling is your profile. Be it Facebook, Twitter or LinkedIn, a powerful profile is a necessity to make visitors take notice of your profile. However, unlike Facebook, LinkedIn needs you to use an introduction that would demonstrate your brand and professionalism.
Headline – The headline is the first thing that people notice in your profile. Thus a powerpacked headline is the first element that you need for brand building on LinkedIn. LinkedIn allows 120 characters to be used in your headline. Thus you need to prepare your headline meticulously and diligently so that you are able to put your best foot forward through your compact profile headline.
Profile Image – LinkedIn, unlike other social networks, requires you to provide a clear, high quality image that provides a clear impression of your face. Avoid creativity and stick to a professional air. If you consider brand building on LinkedIn, use an image of your company or business. You can take help of professionals to create an image that reflects your brand. For the background image, choose something that reflects your brand and work or gives out a message about your overall business.
Profile Summary – Use the profile summary section in the best way possible. This space allows you to exhibit your brand, your business objectives, your work pattern, etc. You can create your own story to demonstrate your business ideas and objectives and how it would benefit your audience. Make it interesting for people to engage in it and inspire visitors.
Your profile summary is a powerful element that lets people understand how you wish to shape and run your business. Thus, create it in an inspiring enough way so that not only your audience but influencers too take notice of it.
Highlight your USP
Every brand needs a unique selling proposition or USP to make itself stand out in the crowd. Being a professional social network, LinkedIn is perhaps one of the best platforms to highlight your brand’s USP. You can use your profile summary for that purpose. Or you can highlight it in a more tech-savvy way by using multimedia, graphics, videos, animation, slideshows or infographics.
If your business is related to any or all of the above elements, that can be an added boost to your brand building on LinkedIn. Apart from highlighting your USP, using these elements also gives your audience a glimpse of your work. This helps them take quicker decisions as well as help you link better.
Climb through recommendations
Recommendations are truly powerful elements when it comes to brand building on LinkedIn. This helps you build a strong network and connect with various people on the social network. However, getting recommendations is easier said than done on this professional site. Thus before you get your recommendations, you need to give them to others.
Recommend people with whom you have already worked. State what you found interesting about working with them. This helps you build a powerful network as well as increases your visibility on the social network which is one of the most important features for brand building. Giving out recommendations would in turn get you some for yourself as well as highlight your profile. Influencers, who are always on the lookout for powerful profiles might take a note of yours if they find it interesting enough.
Use LinkedIn Pulse
LinkedIn, unlike other popular social media sites, also provides a blogging platform named LinkedIn Pulse. This platform is a heaven for LinkedIn users who take a keen interest in writing on various subjects. Being a professional site, blogs are quite useful not only to spread and gather information and knowledge, but also in brand building on LinkedIn. Good blogs with unique information as well as data on industry related matters tend to attract a lot of attention on LinkedIn.
You can write blogs based on case studies, personal experiences, biographies and do-it-yourself blogs. Tips on handling various business situations related to your industry too forms a great read. As your blogs get more engaging, you can witness a higher number of visitors to your profile. This gives your brand a scope to get recognised.
Influencers too tend to visit and read blogs if they find them interesting enough. An engaging and compelling blog has the power to generate high traffic as well as visibility. Once you get your industry influencers take notice of your blog, a recommendation from them will power up your brand building on LinkedIn manifolds.
Measure through Analytics
No matter what platform of promotion you use, Analytics are your best friend when it comes to measuring your achievements. The internet provides a wide range of tools to check your website’s and profile’s performances as well as the number of visitors you have on your site. Thus analytics are a powerful tool that can be of immense help in brand building on LinkedIn.
Analytics can give you information on pages or blogs that have had the highest number of visitors. You can thus use this information to check the types or information that your visitors takes an interest on. You can then work on to create and provide similar blogs or information which would eventually help in your brand building process. You can also keep a check on the points where visitors tend to leave your profile. You can check on the points and see what is missing that makes your audience leave the page.
Analytics help you improve your overall LinkedIn profile making it more engaging and professional.
LinkedIn is an exclusive form of social media site. It helps people and brands connect with each other and with the influencers at a professional level. A strong profile can be highly useful in brand building on LinkedIn as well as generate brand identification through its various power-packed features.