Catchy Clickbait Headlines Or Powerful Headlines: Which Should You Choose?
Clicks! The most intriguing feature of a website that can be achieved with the most interesting and fascinating content. Powerful headlines are the prime element that help in generating clicks. Clicks are also used as a metric to measure your traffic and understanding what your target audience is most likely to click. However the use of catchy clickbait headlines that many websites resort to cannot provide quality traffic metric.
Clickbaits are one of the most commonly found promotional features in the internet. The highly distracting and captivating element of catchy clickbait headlines has made it a popular tool to lure traffic. However, the subsequent content of such catchy clickbait headlines are often of low quality. It has been observed that articles using clickbait headline often fail to keep up with the expectation that it creates. Thus the use of clickbaits helps in boosting your traffic for short term. It however fails to achieve any long term success.
Also Read: 7 TIPS TO WRITE CATCHY BLOG TITLE
The psychological game
When you compare a powerful headline with clickbait headlines, the element of psychology plays an important role.
For any form of promotion on the online platforms, understanding the psychology of the target audience is of prime importance. The likes and dislikes, needs and preferences of your audience puts light on what you should promote and the way you would do it.
A powerful headline will tend to attract the attention of the audience. The headlines would serve as a window for the entire content providing the audience with a hint of what they can expect from the full content. If the content is equally strong providing the audience genuine and quality information the content is bound to attract traffic that would have a rather low bounce rate.
Clickbait headlines too tend to strike the psychology of the audience. In catchy clickbait headlines however, marketers compromise with the article. They tend to create a striking headline that is bound to catch the attention of the target audience. But unlike a powerful headline, catchy clickbait headlines do give out any compact message about the subsequent content or what the audience can expect from the content itself. Once the audiences click on the headline, the content is not what they would expect. Catchy clickbait headlines use rather poor content that usually witnesses a high bounce rate.
Greater benefits get higher clicks
The internet is crowded with contents that are ready to serve the audience with whatever they need. Thus headlines and contents that serve a purpose or benefits the audience is preferred with the audience over contents which are simply attractive with no relevant information.
Headlines that promise benefit of some kind and relevant information will have a higher impact on the audience than a clickbait headline. For example, if we compare two headlines – “7 proven ways to boost traffic” and “See how this entrepreneur created 1000 follows in a day” both the headlines are likely to present similar contents. However, the former one is a powerful headline that claims to provide the audience with ways that is sure to help the reader boost their website traffic.
On the other hand, the latter of the two is most evidently one of the catchy clickbait headlines. The prospect of getting 1000 followers in a single day is quite tempting. However, it is necessary for the audience to understand that the process adopted by that particular entrepreneur to draw 1000 followers in a day might not work for others. It may also happen that the process involved the use of unethical and black hat techniques which is not worthy in the long run.
Thus, while catchy clickbait headlines might be alluring, the headlines that promise to provide actual benefit would always get the higher clicks.
Clickbait headline affects SEO
Using catchy clickbait headlines to promote your content on various digital platforms can generate instant boost in your website traffic. However, this surge in traffic is short-lived as contents within clickbaits tend to be of a lower quality. Thus, instead of boosting your website traffic, it hugely increases the bounce rates.
Bounce rate serves as a metric to determine the SEO of a website. Along with it, the quality of the content too forms an important factor that the search engine takes into account. Placing keywords within clickbaits too can be a poor choice of promotion as it does not work very well with headlines especially with clickbait ones.
High bounce rates also harm your page rank immensely. A high bounce rate would determine that the website or the URL is not serving the audience with the content that the headline promises. This can also result in the search engine penalizing your website with a huge drop in page rank or removing your from Google search engine list altogether.
Clickbaits are graphic-centric
Powerful headlines offer to provide audience contents that are dense in textual content. These provide immense information on any topic that the subject deals in. The contents are of high quality, genuine and unique. Thus the search engines too display these contents within the search engine result page frequently.
However, contents with catchy clickbait headlines are generally image and video centric. Rather than textual contents, these mostly have images and videos telling the audience their story. However, this is not considered as quality contents as most of the images or video used are not exclusive. Thus catchy clickbait headlines tend to revolve around topics or subjects which are trending and not something which will last for a long span of time.
Quality is the epicentre of content marketing. When you promote your content, it is the quality of the content that determines whether you will have a high traffic for it. The stronger the subject, more powerful headline can be used to generate traffic. Catchy clickbait headlines can be used by marketers to promote their contents and fulfil their short term objectives. However, if you are at all using clickbait headlines, make sure that you are able to provide the audience with something worthy to go though. An amazing headline followed by a poorly created content would only add to your bounce rate and drop your website’s page rank.