Common Web Design Mistakes: Save Your Website
Search engine optimization is something that that every website owners go crazy about. They struggle day and night to create a perfect website that has great visibility and high traffic. An attractive website with a stunning user interface and smooth user experience is what every website owner wants to achieve. However, creating a perfect and flawless website is hard to achieve. There are few common web design mistakes that affect the SEO of a website. However, these can greatly hamper your website’s SEO.
It is not always necessary that a great and flawless design will result in a successful website SEO. Sometimes these heavily designed websites can affect the website SEO negatively. The heavily used web designs tend to make the page heavier thus taking a higher time for the page to load. Making the website too heavy in terms of design can be considered to be one of the common web design mistakes.
Optimizing the web design for search engine is something that comes later into the minds of the designers. However, SEO of a website to a large extent depends on the web design and its elements. These common web design mistakes affecting the SEO can easily be avoided if a proper guideline is maintained while designing a website.
More images less elements
Textual content have a higher authority on the SEO of a website rather than images. Content contains keywords which is indispensable for the indexing of web pages. Images and videos do have a higher tendency to keep the audience engaged to a website. However, search engine spiders are poor receptors of graphic images and videos. Thus an image heavy site with less or no textual elements will have a tougher time to acquire visibility than a website with moderate amount of text and images.
When a web designer designs a webpage, it is necessary that they remember to use both the image and text. The correct combination of use of texts and images together would make the website appealing and search engine optimized at the same time.
Clear navigation structure
Designing a clear and proper navigation structure of your website is important. Lack of proper breadcrumbs within the website is one of the most common web design mistakes affecting SEO of a website. A structured navigation system with clear page navigation is essential for webpages to get indexed.
Search engine spiders often tend to ignore webpages without a proper navigation trail. This also goes under the common web design mistakes that the designers make. This confuses the bots as well as users. Returning to the home page from a product page becomes quite confusing. This makes the website poor in SEO. A transparent navigational structure can easily be read and indexed by search engine spiders and has a higher visibility as the search engine displays these results higher in the SERP.
Ignoring responsive coding
Responsive coding of your website is currently a must have element for successful SEO. The search platform has shifted from desktop to mobile devices. As the number of searches made through mobile increases each day, the need of the hour for every website is to have a responsive website.
When you design your website, ensure that you use responsive codes for your website. Including responsive coding in your website would make it visible in the mobile search engine as well.
The mobile search engine has an algorithm of its own. It is much more complex than the different desktop algorithms. Thus a website need to be optimized for the mobile algorithm as well when it is designed. Ignoring responsive coding is a fatal and one of the rather common web design mistakes that affect the SEO of a website heavily.
The common web design mistakes issue from inattention rather than ignorance. In a world of competitive race, web designers often aim to create visually compelling and aesthetically pleasing websites. However, in a hurry to create such a website, often other essential factors like the SEO of the website is overlooked. Thus prior planning by a web designer including and considering each and every element is necessary to create a perfect website.