Content Curation Simplified: An Infographic
It’s not always possible to create relevant and quality content for your target market incessantly. Your content strategy needs support to function properly. This is where content curation comes in.
Let me give you a brief idea – content curation is when you find, organize, annotate and share relevant and high quality digital content on a specific topic. It’s about arranging existing web content, focusing on a central idea with proper annotation and classification. The following infographic deals with some of the most popular content curation tools that can help you in the process.
A content curator sort through a fair amount of clutter to find the best content available on the web, thus strengthening his/her position as an influencer in the community. Today’s content mix comprises of 80% curated content and only 20% original content.
Online communities appreciate it when you share their content without any ulterior motive. It only increases your value in your community; it leads to interaction and exposure. When you are promoting someone else’s work, chances are the author will return the unsolicited favour.
Try and curate contents that are timeless. Avoid news-related content when you are creating data bank for the obvious reason that they have shorter shelf-life. The process may seem a bit time-consuming at first, but with the help of right tools you can make the whole procedure of searching, sorting, filtering, publishing and analysing, really simple. Content curation tools are available in various forms, some are free and some, premium:
Aggregators – These tools will provide you feed from multiple sources.
Content Discovery tools – These tools will provide you feed based on your preferred keywords and ‘what’s trending’.
Discovery and Delivery – These tools are programmed to decrease your workload by both providing and publishing content.
All-In-One Tools – Discover, organize and share using one tool.
Content Planning Tools – Plan your content calendar and get it ready for publishing using this tool.