Superiority Of Custom Web Design Over Web Template
Exclusivity is one of the most essential features of a website. In the competitive world of the online market, uniqueness of website helps it to stand out from its competitors. However, with the ever-increasing volume of the online market, exclusive web templates too are becoming a rarity. This has pushed website owners to shift to custom web design.
Custom web design is gaining importance. While websites can choose from a wide variety of pre-designed web templates available online, these do not provide any exclusivity. Hence, chances are you might bump into another website which looks like your twin.
Thus, exclusivity being a major factor to survive in the online market, websites now are focusing on creating unique custom web design. These designs are created and customised keeping the business, and target-audience in mind. However, in comparison to web templates, custom web design is a bit more expensive as it involves separate work for each website. However, customized designs do have advantages over web templates.
Unique web design
When you opt for custom web design over web template, the graphics, images, textual and other content can be customised as per your likings. While you can customise it to suit your preferences, your audience will get a chance to view a website that is different from other average websites. This is one important feature that helps in creating a niche in the market.
Give your audience a website that is memorable. This will in turn be a pulling factor that would make your audience return to your website.
Navigating through the webpages is one boring and oft-confusing task. While you have a huge number of products to offer in your website, the sheer volume and complex navigation structure might be quite overwhelming for your audience. This often results in your audience leaving the website even before they take an action.
A custom web design can prevent such an occurance. While you create the web design, you can ask you designer to maintain a simple page layout. This helps your audience to navigate to different pages without much complexity. A simple navigation layout often forms an attractive feature especially for returning visitors who are aware of your navigation and can thus find their particular product quite easily.
When it comes to building a brand image, it is essential that people are able to identify your brand. A custom web design can be just the thing that you want when it comes to brand building. The exclusivity that a custom web design offers, makes your website stand apart in the crowd of online businesses. A brand can use its logos, symbols, signature colors or typography in a custom web design to carve out an identity.
Power over display
A web template has a fixed space or section for each display. Thus, if the marketer wishes to change the style or presentation of the display, he/she is unable to do so.
However, a custom web design gives the entrepreneur free reign over the website presentation and layout style. He can easily change, shift, modify or remove any section of the website if he finds it unnecessary. A custom web design also allows users to add in new sections at any given point of time. Thus, if you have a new product to launch or plan to give out some exclusive offers to your audience, you can add sections mentioning your offer right on the home page or banner section that would attract maximum audience attention.
Allows A/B testing
A/B testing is a powerful tool that helps in boosting the traffic to your website. And custom web design allows users to A/B test their website design. You can create two or more web designs and try it out at different occasions. Monitor the number of visitors, click-through-rates and bounce rates. Once you have all the data, you can then analyse which design worked the best for the audience.
The one with the highest CTRs and lowest bounce rates is the one that you should be using as your web design. You can then add extra features within your website to make it more appealing and attractive to your target audience.
While it is true that web templates are SEO-friendly, they do not give the edge needed to survive in the long run. When you plan to customise your website design, it is always good to make sure that your web design is SEO friendly.
Every website owner wishes that his webpages get displayed in the first pages of search engine. Thus it is necessary that the web design is SEO friendly. When you opt for custom web design, you can ask your design to include HTML tags and CSS designs that can be easily read and indexed by the search engine. Use of relevant tags and content can also ensure that your website has a higher visibility.