Eight Design Lessons From The Apple Inc VP Jony Ive
Jony Ive or Jonathan Ive needs no introduction. As a man of power and confidence he has made remarkable contributions to Apple. Being the Senior Vice President of Designs at Apple Inc. he can be credited for the designs of iPhones, iPads as also the iWatch. The design lessons by Jony Ive have given a different dimension to not just the Apple devices but to the global smartphones as well.
Jony Ive gives out some important fundamentals that you can follow as design lessons.
Focus: For Ive focus is the essence for designing. When you design something, it requires a lot of effort. It also takes a lot of time to bring out something original. Focusing is really important if you take up any project and want its successful completion. Commitment is an essential element for innovative product design.
In the words of Ive, “What focus means, is saying ‘no’ to something that you feel with every bone in your body is a phenomenal idea … because you are focusing on something else,”
Originality: Jony Ive has put stress on the fact that originality in design is very important for a product or idea to succeed. Time should be spent in drawing out an innovative design that is unique at the same time. Work done in haste always ruins it. This statement was a direct throw at the Chinese electronics manufacturer Xiaomi.
Xiaomi has recently launched a smartphone with the same looks as that of iPhone 5. What you draw from Ivy’s design lessons? Taking time to make something original is better than producing a quick copy of another product or idea.
Don’t fear failure: In the interview that was conducted by Vanity Fair, Jonathan Ive stressed on rewards of failure. Giving up on failures is not an option. It is important to stick to the problem and try discovering newer avenues for reaching the goal.
Ive said that to be innovative, you cannot be afraid to make mistakes. Exploring new ideas and applying them on your product is more important than trying the same path. Working on the same side will bring you results but that would be monotonous.
Focus on tomorrow: Develop your products for tomorrow. Even though your idea prevails today, make sure it remains valid till the time the idea converts into a product. People find no interest in products of the past. Ivy’s design lessons stress on designs that are futuristic.
Designing a product that consists of features of today and also of the future is quite a challenge. Future being the most uncertain element, deep thinking and analyzing of the product design is essential. Tomorrow’s trend is what you think today. Hence, design your products keeping the future in mind.
Quick prototyping: You may come across thousands of ideas and design lessons. But implementing the ideas in hardware is tough and time consuming. The shift from idea to material is quite dramatic. No matter how grand an idea is, bringing the same in material form is challenging. Prototyping an idea quickly into hardware gives the much needed push to transform the idea into a product.
Push for better: All your products and ideas will have competitors. But your target is to make a better product. Design your product in such a way that it stands out from the rest. It may not always be possible to make something unique. But struggling to keep up and above the rest is necessary.
Improving the products by understanding the technicalities and solving problems is what we commonly do. Pushing for a better product can also be done by combining multiple ideas together. The combination, however, must be appropriate. Mismatched products will draw out devastating products. It is important to understand and apply the design lessons properly.
Humble products: One of Jony Ive’s most important design lessons: products must be simple. Simple products attract more people offering ease in handling. Moreover, simple products do not need much publicity. The humble features of the product are enough to promote itself.
According to Ive, “Simplicity is not the absence of clutter”. A simple product is considered the best as it serves the main purpose of the user directly. Simplicity is when the device remains imperceptible until its use arises.
Work on detail: Working on the details of a product is really important. Users connect emotionally with their product. Your product, hence, should reflect the care and concern that you put in order to build the product. Your customers too are not ignorant of any of the products in the market.
So keep in mind that while you design your product with care, customers too use it with much emotional involvement. This leads to customer loyalty and you gain a lifetime user of your product.
Keeping these simple design lessons in mind will help you come up with an innovative, unique, and more acceptable design for your product.