by

Nikita

06 Jun 2016, 04:56 pm

about the author

An electronics and communication engineer, Nikita has extensive flair towards writing and has written for a number of print and online publications. At TechCult, she provides a deeper insight to social media marketing, web design and development and social stuff! She is a self- defined geek and a staunch gadget lover!

About Nikita

Digital Marketing Monetization Options You Should Know

Brands have indulged in monetizing their sites, audience and content to engage the viewers who are not ready to spend money for articles, memes, and videos. In this process of digital marketing monetization, we have now reached a point wherein the monetized world is emerging. This effect and improvement of tracking metrics and audience metrics and also the rise of social and digital mediums have caused this era to experience free media. Besides, an increase in usage of gadgets and faster broadband have resulted in greater mobility.

Digital marketers are now consistently seeking advantages. Here are few options of digital marketing monetization you should definitely know about!

Also Read: METHODOLOGIES TO HELP YOU EXECUTE THE BEST DIGITAL MARKETING PLAN IN 2016

1) Video monetization

Vimeo and YouTube are at the fundamental level. However, the advanced level of digital marketing monetization of the video currently has MCNs or multi-channel content networks which offer support that is close to the level of agency to the creators of the video. This support would include helping in identifying partners of content, management of handling the rights or even in the negotiation of advertiser relationships. Video channels which work in gaming and its culture are few of the highly monetized.

2) Game monetization

Digital Marketing Monetization Options

Casually playing games on smartphones is quite common now and has set great trends in the world. However, people are against buying these games even if they cost very less. Hence, developers do more than just develop the games. They offer options of buying games instantly, make purchases in the app or even display advertising. Game developers are basically publishers, and instead of depending on relationships individually with prospective advertisers, they work with platforms of digital marketing monetization like Chartboost, StartApp and Tapjoy. This is because the experience in gaming is very crucial for the successful maintenance of audience and hence developers usually wish to have control of every element of gaming including the advertisements, and these networks give that extra scope.

3) Content monetization

This form of digital marketing monetization requires concentration on articles. Networks of content like Out brain, Taboola, Zergnet and Content ad work along with publishers to generate areas of their website to promote their articles to any other sites. That gives content to both the websites, making the publisher website feel fuller when it comes to content. It will also fuel profiles of the audience for other networks of ads. It is a tapestry that is complex and takes a subtle content and enhances the vitality of it.

4) Other monetization

With expanding online media, the varieties of networks expand too. For instance, Midroll Media offers ad networks to podcasts. Clippn constructs a video clip network that sells stock companies of video on behalf of its videographers.

Every marketer should know about these digital marketing monetization options. These are a quick way to enhancing your reach.

by

Nikita

06 Jun 2016, 04:56 pm

about the author

An electronics and communication engineer, Nikita has extensive flair towards writing and has written for a number of print and online publications. At TechCult, she provides a deeper insight to social media marketing, web design and development and social stuff! She is a self- defined geek and a staunch gadget lover!

About Nikita
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