5 Types Of Digital Marketing Videos That Should Be On A Company’s Website
We all want our companies to be outstanding among other competitors in the same field. Since yours wouldn’t be the only company, regardless of what you are selling, the challenge is inevitable. So, how is it that you will send your message, define your own identity and grab the attention of customers? The best tool you have got now are digital marketing videos.
Though there is a certain place and timing for advertising, the digital marketing videos work in a unique way. A video which is engaging has the potential to keep your viewer attentive till the very end. It could also assist in shortening your cycle of sales by giving confident prospects for your point of marketing.
We have a list of five types of digital marketing videos that must feature on your company website
1) Brand Documentary
A video of Brand Documentary is that dramatic entrance you have always wished to get for your company. The story of your brand, the philosophy and personality could all get to feature in the limelight. Even the inclusion of client testimonials and employee testimonials could give the video a personalized angle. The fact is that with information going about in the universe, each person will have their own ideas about what your company is. A brand documentary could be the best way to break through every such assumption or even misconception, by telling the story yourself.
2) Explainer Videos
This one is very simple. The explainer videos or also known as Walk Through Videos explain people how the service or the product is to be used. You could do with basic set of all instructions, but a video should be more eye catching. The explainer digital marketing videos work if the audiences are excited and ready to know how things work with your product. A video could show in seconds what could take hours if words were chosen to explain. Concentrate on what is important and work on those elements in your video. You don’t have to explain every single feature. Keep it simple with stating the goals, showing how your products can achieve the goal and also display the results.
3) Expert videos
Customers do not wait anymore for a salesperson as they already know what they are wanting. With expert digital marketing videos, you could reach out to such customers and talk about their questions, simultaneously differentiating yourselves from your other competitors. While customers still dwell in the stage of research, they would be anxious about obtaining as much information as possible. They would require the whole picture so that they decide both positive and negative aspects of the product or the service.
4) Promotional videos
This is yet again a great method to create extra interest in important announcements made by your company and also promote events that are upcoming. You could even have digital marketing videos of product launches or press releases. They are way beyond subtle facts and figures. With special insights, relevant new info and with a little charm of the story, promotional videos are very effective in gaining the curiosity of the people.
5) Demo videos
Once your audience is all set to use the products you sell, it is time you come up with demo digital marketing videos. This will provide the chance of showcasing the benefits of your products. Since you know your product personally and are an expert in it, you will have vast knowledge you could make use of while giving a demo of your product. Works wonders!
Do let us know what your take is regarding digital marketing videos in comments!