6 Highly Observed eCommerce SEO Trends In 2016
Ecommerce is evolving with each passing day and so is SEO. Business owners are evaluating new and improved ecommerce SEO trends to be at the top of SERPs. But the best thing about ecommerce websites is that you can measure conversion rates directly from customer transactions. And on top of that, you can easily optimize your specific product pages to rank them at the top of search engines. Unlike other websites where you have to optimize each and every page for an overall impact, ecommerce websites have product specific pages that you can optimize individually to enhance the effect.
However, webmasters should be careful about one thing. The ecommerce SEO trends seem to change every now and then. You should keep yourselves updated with the latest trends in order that your website ranks among the most traffic drawing websites in the SERPs. This post will give you a brief idea about the latest ecommerce SEO trends that you have to keep an eye out for. These trends have emerged lately and are here to stay for the year. If you can follow them, they will lead your ecommerce business to the top of search engine rankings where you are going to get maximum visibility and more traffic to boost conversion rates. So go through them carefully and build your search engine optimization strategies based on them.
Best of 2016 ecommerce SEO trends to look out for
Tools and widgets for on site optimization – On site optimization is crucial to any search engine optimization strategy. And presently there are umpteen tools and widgets available in web design templates to ease up on site optimization with just a few customized steps. You can take help of third party apps, tools and several widgets to speed up your on site optimization activities. Furthermore WordPress contributes a lot towards on site optimization by providing in built plugins to enhance SEO for ecommerce and other websites. This trend emerged some days back and it is here to stay, so get acquainted with the tools, apps and widgets to boost your ecommerce website.
Long form content is crucial – Although it is true that we are accustomed to short descriptions of products with a handful of photos and customer testimonials on ecommerce sites, but this trend is changing for the better. Nowadays people want more details of the products they are going to buy. Hence long form content is most accepted these days by both consumers as well as search engines. Search engines look for ways to provide maximum convenience to the users. Therefore, they want their users to be completely convinced before they buy a product online which is the main reason behind the rise of this new trend.
Social media is the key to increased conversion rates – Social media was always important for ecommerce SEO. But in the course of the next five years, marketers believe that it is going to determine the fate of many ecommerce websites. So engage your consumers socially and have them share their experience in your channel to garner more attention for your brand. Social media platforms like Facebook, Instagram, twitter and Snapchat can help take your business to an all new level. Gradually, as more and more customers contribute towards building a hype around your business, you are going to see golden days ahead.
Video content will gain more visibility and shares – So, you do not have video content on your ecommerce site? Well, you are losing out on a great deal then. Video content will garner more traffic in the coming years as internet speed gears up. So if you are not yet into video content marketing, pull up your sleeves and create some compelling video for your ecommerce website now.
Mobile searches will surpass desktop searches in no time – More and more mobile users will visit your site and if it is not optimized for mobile devices, you are going to lose them all. Mobilegeddon has also made it clear that if your site is not responsive, you are going to lost ranks in the SERPs. So make sure your site is mobile optimized before you set off displaying your products.
Voice search will gain more popularity in the upcoming days – Digital assistants and voice searches will garner more traffic in 2016 and beyond. Hence all SEO experts should think of new and improved ways to integrate voice search into their marketing campaigns.
The aforementioned SEO trends will bring golden days for ecommerce websites if followed word by word. It is advisable that you update your marketing team with the new trends that are going determine the fate of your ecommerce website. If you can think of any other trends that are all set to bring about ecommerce revolution in 2016, feel free to put them down in the comments section provided below. So much for ecommerce SEO trends in 2016. Wish you all the best for your ecommerce business!