Effect Of Typography On Conversion In Your Website
Typography is often overlooked as a minor element of a web page. However, typography is a major element when it comes to engaging customers on your website. A common phrase, “judging the book by its cover” very much applies to the effect of typography on visitors. It impacts the visitors greatly and is often one key reason that leads the visitor to the next step of becoming a customer.
With time, typography has made a distinct position for itself in the web design list. Website designers have become aware of the usability and effects of typography in a webpage design. They have been utilizing it to the optimum to make use of it for conversion. A proper use of typography can lead to significant conversion pushing up your ROI.
A discriminating website with different typos in each of its web page would only lead to customers’ confusion and irritation. This would ultimately end in loosing valuable customers. It can be said as an art of including and arranging different elements of web design like the color palette, point size, etc.
Consistency in your web design is a factor that helps creating an identity of your website and your brand. Consistency in fonts, web design style and placement of different kinds of content provides your site with a unique character which is easy to identify.
The main purpose and effect of typography is to make the content of a site easily readable. However, readability to an extent depends on making the appearance of a webpage attractive and engaging. It guides the users through your website and compels them to take the next step.
As typography is an important part of our web design, it helps in keeping the customers engaged to your website. A shabby use of typography would make it uninteresting to read and customers would leave the site faster that they had arrived.