6 Ways To Improve An Effective Email Marketing Strategy
With high audience targeting and great ROI, email still remains one of the most efficient marketing channels performing. Though it is not as good as the social media, an effective email marketing strategy must still be your priority while you are planning digital marketing.
With easy tricks and tiny changes, it is easier to optimize and what you would notice is in audience-engagement. We list 6 such ways of an effective email marketing strategy, to use emails for the best of your business.
If you are planning to send blanket emails to very huge lists, do not. Irrelevant and spammy emails will soon lose the interest of your customer and it can turn out to be a tough task to get them back. Group your audience in order to send contents that are more personalized. Know what they have purchased before, or what their topic of interest is. Get in touch with them through mails with a very relevant and relative content. An effective email marketing strategy would insist you to personalize the mail you send by including the name of the recipient in the content. You could also send emails that build relationships, like sending a thanking note for what they have done.
2) Responsiveness to mobiles
Users spend most of their online time on their smart phones. Hence, the templates of your mobiles must be responsive to mobiles and optimized in order to be displayed on them. Your copies must be short so that they are digested by the mobile screens. Ensure the content of your email works effortlessly for the ever growing audience of mobiles.
Though usual marketing advice is noteworthy, you must also make an effective email marketing strategy while taking care of the reactions of your audience on specific topics. You can conduct tests to know this. You can spend split mails like talking about discounts against the email which talks of quality.
4) Be particular about the timing of the mail
You must know when your audience is likely to open your email and respond to the call-to-action. For an effective email marketing strategy, deduce the best time in the day when you could send them the mail and give it a trial. You might be already having a time that performs quite well, but you can be more particular. Group your audience by age and deduce the best time to send mails to certain age of audience. Even the tiny increase in the rate of opening the mail can effectively impact on the revenue.
5) Concentrate on preview line
Among main email clients such as Google, the starting line of the mail will be displayed next to the line of subject in the inbox. This is a good chance to draw the attention of your customer. Hence, your preview line must correspond to the subject line well. It is the opportunity wherein you can personalize and include your customer’s name in the first line. Whatever you may do, just ensure that the template of your email does not have the preview line with an auto text such as “View text only version” or “Email not displaying properly”.
6) Don’t hinder while using emojis and gifs
It is quite obvious that the users get attracted to visuals first. And in the same context, emojis can work wonders for an effective email marketing strategy. Audiences are more likely to respond more to emojis and gifs. If an emoji is used in your subject line, it can make your email a different one in the inbox. It could also add intrigue and a fun-filled sense that would compel your audience to open the mail. Gifs can also be a very valuable asset in your content. Acknowledge your customers with gifs that offers them delight. You could also send out certain statistics or multiple messages in a quick gif that is fun. A meme style gif is currently trending, and could add to the attractiveness of your email.