Effective Email Marketing: Different Types And Forms
Promotion of businesses can be in many forms. While social media focuses on attracting audience and creating a brand image, SEO helps in improving the site’s visibility and page rank in the search engines. Effective email marketing, however, is entirely different from what SMM and SEO do. Email marketing helps marketers to connect with the the target audience at a personal level.
Direct Marketing Association states that email marketing generates a high return on investment. It is estimated that effective email marketing brings around $40 in return on a spending of just $1. This is evident enough that email marketing is a potent marketing tool to generate audience and improve ROI.
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Email marketing exists in multiple forms. It is not limited to simply sending an email saying about your product. It needs to convey that you are genuinely concerned about your audience and how, using your product would ease their life. An effective email marketing, however, is not just sending promotional email. Apart from this, it also includes multiple forms of varied email marketing types that are equally important for your business and its promotion and growth.
An effective email marketing can serve multiple purposes apart from just boosting sales. You can make your audience see the value of your product or service and how it can affect or simplify the lifes of your audience. This often leads to increased ROI.
Though the main purpose of effective email marketing is to generate sales, it is often used for other purposes as well. However, the changing variety of emails often lead to fruitful results.
Promotional emails works great with the audiences. These promotional emails are not only emails offering discount coupons and products at lowered prices. Effective email marketing can offer various other benefits as well. It can be based on offers like product trial for free or free shipping. Offers like these often help in boosting the sales of a business.
Intimating new product
Email is one of the best forms of marketing tools to make your present audience aware of your latest products. Effective email marketing help spread out word fast about new happenings. Once a new product is launched, the target audience needs to be made aware of the arrival of a new product in the market. The emails can also include call-to-action buttons through which the audience can be redirected to the product page where the customer can make a purchase.
Making your target audience aware of your business and its workings is done through newsletters. Keep your customers updated with the diferent functions and works that your business is undertaking. Inform them of any event that they can be a part of, such as a webinar. Highlight how your employees are helping in boosting the brand of your company and also provide latest news about your industry and trending topics for discussions.
You might find this an odd one in the list for email marketing. However, email greeting helps create a bond between you, your business and your audience. It lets you connect to them at a personal level. These does not cost you a fortune and all you would do is make your customer smile. You can send emails on Christmas or new years’s eve wishing everyone happy holidays. Or you can also use a non-traditional holiday to reach out and connect with your customers.
This is one of the best ways to make customers return to your website and your product. Reorder emails can be sent to customers to redirect them to your website and compel them to make purchase. This also helps customers to be reminded about a product that they are on the verge of exhaustion. For example – a website selling web hosting services might send reorder emails when they find the hosting is about to expire. The customer in response would tend to make an immediate purchase.
You ought to have a list of email addresses of all your customers. Keep a regular check on all of your customers. See, for the customers who have fallen out of purchasing your product. Send them reminder emails stating that you miss them. Reminder emails work great especially for ecommerce sites. If you really want to make the customer return to your site, you can also offer dicounted rates on your products or other offers like free shipping or buy-one-get-two and such.
Some might find this form of email useless. However, for those who deal with complex products or services that requires assistance to be provided to the customers, how-to emails is crucial to keep the business running. These can be maintainance tips of different products, operation manual, set up email etc.
A how to tip often helps to generate customers as they would feel more confident about the use or the product thus make a purchase.
Effective email marketing through sending customer testimonials is a great way to generate new customers and build a trusting relation with them. Customers tend to believe on the sayings of other people. When they see a person praising a product or a service, this will trigger them to try the product by themselves.
Effective email marketing helps nurture the business to community bond.