5 Tips For Boosting Your ROI Through Effective Facebook Marketing
Facebook is no longer just a social media site to connect with long lost friends and family. With each passing day, it has become one important and potential platform for online promotion and marketing. In the world of social media, Facebook is the king ruling over 6 billion people globally. This has pushed marketers to make use of effective Facebook marketing.
Facebook has been in the online market for long. However, its potential as a powerful promotion and marketing platform, has been discovered just a few years back. Ever since, marketers and online businesses have been flocking after effective Facebook marketing strategies to make their products reach out to their target audience.
The user interface of Facebook has been credited as one of the simplest and best. This is the reason Facebook has become a phenomenon as an increasing number of people get addicted to it. This addiction has proved to be beneficial for marketers who are eager to promote their products on Facebook and carve out a niche.
While Facebook promotional ads may seem to be an attractive option, there are a number of hows and whys that need to be considered when you plan to launch an effective Facebook marketing campaign.
1. Maximize dimensions
The dimensions of your promotional ad is an important element when it somes to promoting through Facebook. When your ad appears on the newsfeed, you will have just a fraction of second to get noticed by the target audience. Thus try to make the most out this nanosecond. Make use of all the dimensions that Facebook provides for your ads. It is advisable that the promotional image that you use should be at least 1200 by 600 pixels.
Smaller images will have a higher chance to be ignored or overlooked by the target audience. Thus maximizing the dimensions is the first element in an effective Facebook marketing campaign that would make your ads noticeable to the target audience.
2. Focus of target audience
Facebook might have over 6 billion users. However, not all the users are your target audience. Thus if your ads are displayed to people who has least interest in your product, your Facebook promotional campaign would be a waste of time and money.
When you plan an effective Facebook marketing campaign, ensure that you have the correct set of audience whom you want as your target audience. These audience would have the highest chances to convert when they see your ads in their Facebook newsfeed.
With Facebook now becoming a popular channel for promotion, it provides a number of options for you to choose from for your ad campaign. You can select your target audience based on age, gender, geo-location, interests and likes etc. This breaks the huge market into smaller fragments making it easier for you to focus on a particular group.
3. Bring exclusivity
In the huge noise of social media, especially Facebook, your ad may be lost as soon as it is posted. This can greatly impact your social promotion budget as you will have very low or no conversions at all. This calls for an effective Facebook marketing campaign along with exclusivity in presentation of your Facebook ads.
Create ads that look out of the ordinary. It should be exclusive to look at. Your target audience is bound to take a second look if they see something out of ordinary. An exclusive ad has the power to go viral if it can make such an impact.
Use of bold and bright colours in an effective Facebook marketing is the first element that is necessary. Make use of warm colors which marketers normally tend to stay away from. Use varied typography format to make your ad attractive and attention grabbing.
4. Be proactive
Being proactive and planning an effective Facebook marketing campaign is very important when you wish to increase your ROI and make a social impact. To be out of the box, try to create news rather than commenting on something that has already happened. This would also help you establish an authority on Facebook as well as within your industry.
Being proactive has a great impact in boosting your ROI as people start taking notice of you, your brand and your business. Your audience listens to you as you have something to tell them that interests them.
By being proactive you can very easily connect and network with industry influencers who would be eager to share your information with their followers.
5. Timed ad
When you focus on increasing your ROI through Facebook, you would want your ad to get noticed by your target audience. This calls for a thorough research and study of your audience, their likes and desires. You should also need to study the times when your target audience is the most active.
Time plays a crucial role not just in an effective Facebook marketing campaign, but in all social media networking sites. Study the pattern of your audience to see the times when they have the highest presence on Facebook. Try promoting your ads by scheduling them when your audience is most active.
This would provide you with the highest chance to get a conversion. A perfectly timed ad displayed to the correct audience at the correct time is bound to bring in traffic as well as conversion, thereby generating ROI.