The Astonishing Psychology Behind Facebook Likes
Facebook clicks or “likes” to be precise, have always been one of the most interesting activities on the social media network. But have you ever given a thought on why you like what you like? You spend hours liking posts from your friends, relatives and neighbors and sometimes it feels like a necessary everyday thing. For active users on Facebook, there isn’t a single day when you haven’t liked a picture, post or an update. But why? What is the reason behind the Facebook likes that you cherish so much? Psychologists have been pondering over this for quite some time now and they have come up with several conclusions which will be discussed further along this post.
Indeed Facebook faces a lot of criticisms for ruining real world social interactions. Instead of going out and meeting friends in real, people tend to sit back in their couches, scroll through their Newsfeeds and like the posts of their friends to express their acknowledgment. This also leads to create a virtual world of your own where you nod with Facebook likes on the posts of your friends, families or relatives. There are other reasons of why we like any post on Facebook. Sometimes, we do it just to express ourselves and to let people know who we are. Facebook likes reflect our preferences in an indirect manner. When we like a post or an update on Facebook, we show our approval for it. This in turn reveals the kind of person we are and people can guess some of our personality traits too. Amazing, right? Let us discuss the matter in detail to come up with more amazing facts about Facebook likes.
Facts surrounding Facebook Likes
There is a reason behind Facebook’s immense success of having over 1 billion monthly active users. It has changed the entire definition of being social. Nowadays, if you are not on Facebook, you are not being social in the truest sense of the word. And if you have a great social presence of Facebook, people will link to you more. Researches reveal that 44% of Facebook users “like” at least one post per day and 29% of people do so numerous times in a day. Why? This is because people feel that it is an easy nod of acknowledgment for posts or pictures that they like. Sometimes, it is deemed better than to spend our time writing comments or long notes for any post or update. People having the tendency to avoid deeper interactions through comments, press the “like” button and they are done. Facebook likes tend to work better than pinging the person and saying that you acknowledge his/her post. And sometimes it also works to show who we are. If you like a particular status or image that stands for a cause, it reveals your personality to some extent. Thus, you see, there IS a reason why we like the pictures, updates and videos on Facebook.
Why we like what we like?
There are solid reasons behind why we like what we like on Facebook. The following points will help you gain some insight on the matter:
To acknowledge something
As discussed earlier, we “like” something to show our acknowledgment for it, or virtual empathy, as psychologists call it. It is easier to press a button on Facebook to empathize with someone or something. If there is a post about someone feeding the street dogs, you press a ‘like’ of appreciation and show that you empathize with the person’s love for animals. Or if there is an update about a social affair, you press “like” to show that you understand and you are here even if you are not present in the situation. Thus, Facebook likes go a long way to express emotions about any picture or update.
To earn social capital
In our generation, social connections happen more on the web rather than in real life. And social capital is the network of social connections that wraps in shared values and behavior and enhances social cooperation. Liking a post helps people to generate more social capital online. And in a time when most social interactions are taking place online, it is quite evident that Facebook likes are a way to enhance that.
To show the world what we are
Researches reveal that we not only like posts to show our appreciation or acknowledgment for something. But we also do that to express ourselves and our personalities. Facebook likes for a particular post reveal what we are in person. Information gathered from Facebook likes can even reveal a person’s gender with 93% accuracy, his/her sexual orientation with 88% accuracy and age with 75% accuracy. These amazing facts give a lot more importance to Facebook clicks than just being a way to show our acknowledgment for something.
To get something in return
Sometimes, a few Facebook likes can help us to get a free coupon or a discount on some of our favorite products. Furthermore, Facebook likes help us to gain feedback on our posts. For example, if you get 10 likes for a given post, it helps to enhance your moods and instantly brings a smile on your face. Then you acknowledge it by liking back their posts and the chain of liking continues. That is why at times, we like posts just to get back those likes in return. Are you among those people who like a particular post of a friend and keep on thinking when he/she will return the like back by liking on your post? So, now you understand the psychology behind likes, right?
Thus you see, Facebook likes are ways of expressing what you feel about something. They are not only signs of acknowledgment or appreciation about a particular post but also a way to show who you are or what causes you support. They go a long way to reveal your personality traits and guess things about you that may not be otherwise possible to interpret so quickly. So the next time you “like” something, think a little about how you are expressing yourselves to the world around you. The mere “likes” will become more interesting then. Did you “Like” this post? Show us your acknowledgment by penning down your thoughts in the comments section provided below. Have a beautiful day and keep on Liking!