9 Tricks To Help You Achieve Success In Your Facebook Live Broadcast Plan
The statement – “Facebook is everywhere” couldn’t be truer in any other time than the present. It is a social media platform that is more public than it was probably intended by its makers and founders. Where some of us can shy from the ever watchful gaze of this social media giant, it can also be used for various constructive purposes. Facebook is not only about status updates, posts, sharing pics, poking and sending people friend and game requests, the Facebook Live Broadcast option that Facebook comes with can be used as a superlative marketing campaign and strategy.
If your company has a Facebook page, then the Facebook live broadcast option can be used as a marketing strategy to help you build and attract not only loyal but high quality fans to it. These loyal fans are important to encourage your marketing efforts on Facebook. When you are forward to building a steady base of fans, it is important that you understand how a fan’s level of commitment towards your brand, company or business grows. A potential fan is someone who is friends with a fan of your brand and, as the name suggests, is a prospective fan/follower of your brand.
An engaged fan ‘likes’ your brand and an advocate fan spreads the word about your brand and grows the number of ‘likes’, Facebook app users and connect users. If a purchasing fan gives you data permissions and has purchased from your brand, a super fan gives you data permissions, purchases from you and also leads another fan to buy from you or your brand. Facebook live broadcast can help you transform your brand into a success by changing your potential fans into super fans, however, you have to remember in this case that ‘patience is a virtue’.
The following strategies can be of immense help in turning your brand’s Facebook page into a screaming success:
Page with a human touch
To be a success story on Facebook, your company or brand needs to create a Facebook page that has a human aspect and touch to it. The logo of your brand should not be the only thing or emblem that your fans identify. Communication with your fans should be personal and effective and your posts should be such that reflect a different facet of your personality.
Content, content and content
The content that you present on your Facebook page should be entertaining as well as educating for the visitors and your fans. It doesn’t have to be wordy or verbose, but your content specialists should be able to use and mix different media so that fresh minds can easily be attracted.
When it comes to using Facebook Live Broadcast for your brand and business, certain key pointers can come in handy not only in helping you use this tool more effectively but also stand out on this social media giant.
How do you use Facebook Live Broadcast?
Live broadcast or livestreaming, in layman’s terms, simply implies receiving or sending video and audio coverage through the internet. The term ‘livestreaming’ does not apply to uploaded and edited videos, it mostly falls in the category of an unscripted and spontaneous “Snapchat”. It could cover an event and can be used to be transmitted to a fraternity of online audience. Facebook live broadcast or live-streaming on Facebook is a fairly new concept and since today millions of people are always online or active on Facebook, this tool can be used to spread the right message at the right time.
Nine tricks to make your Facebook Live Broadcast a resounding success
If you are live-streaming videos using the Facebook Live Broadcast option, you might want to consider the following points, so that your broadcast becomes an instant success:
Host or broadcast live events – Live events such as trade shows, charity events or industry conferences are great avenues where you can interact with business honchos and leaders and live-streaming from the event can incorporate introducing a new gadget or sharing a quick tip.
Launch products and services – Facebook Live Broadcast can be a superlative opportunity for you or an entrepreneur to launch a new product or introduce a new and improved service. Your audience on Facebook should be treated to the behind the scene of the launch and the innovation that went into making that product or service.
Introduce new employees/team members – Most corporates and start-ups usually use Facebook Live Broadcast to introduce new additions to their companies and teams to share the news and educate their Facebook fans. And this is all part of the strategy to keep the key people informed. Some companies have also started hosting employee townhalls through livestreaming.
Interviews – Facebook Live Broadcast has also thrown hosting interviews in the mix. Global leaders are conducting interviews through livestreaming to share their pearls of wisdom with employees and other interested parties.
Education – Corporate leaders are going the live-streaming way to educate their employees. Some online training courses or weekly tips can also be conducted and shared using Facebook Live Broadcast.
Promotion is crucial – When live-streaming, especially through Facebook, it is of prime importance that you promote before you actually go ahead with the event. Your audience on Facebook would be eagerly waiting for what your upcoming livestreaming video will be about. The best way to keep them informed would be through news feed posts.
Optimize live recording – When live-streaming through Facebook, you should be prepared to face the common issue of archive views exceeding live views. And this happens and is not uncommon since the live videos on Facebook are almost immediately archived. To increase news feed activity what you can do is add post-show comments wherein you thank everyone for watching the event and you can also encourage your audience to come up with questions and more comments. You can also edit some metadata and change the thumbnail.
Be approachable – When hosting a live event/video, always make sure that your body language sings welcome. A relaxed body language along with a smile goes a long way in helping you create a connect with your audience. Introducing yourself, your company, and the content of the livestreaming video are all inherent parts of creating that connect. The end of your video can come with you thanking your audience and discussing plans about the next video or the content even.
Analyzing the results – Facebook now has two new metrics to help you measure the statistics behind live-streaming videos. Thanks to the two new metrics, now you will be able to see and analyse how many people watched at least a part of the live-streaming, and the running count of how many people the live-streaming video or event had at different junctures.
Facebook has opened up the greener pastures of social media marketing with the help of live-streaming or live video. It should be no revelation that Facebook, like many other social media platforms, gives you access to a huge audience. Hence, time is of the essence that social media marketers invest in this option to tap the long term gains that come with it.