How To Make The Best Of Google Panda As A Core Algorithmic Update
In the world of internet marketing, frequent changes in the Google algorithms lead to a lot of confusion. One such confusion took place in January 2016, when a major Google update was announced. For a few weeks, the SEO marketers were noticing rank fluctuations in their websites. At first they thought it was a Penguin update which was impending, but then it turned out to be something else. Google Panda, which was regarded as a separate branch of ranking signals was incorporated into the mainstream Google core algorithmic updates. And that was where all search marketers felt the horror of their lives. Panda into the core algorithm? Oh My God! This was the response of search marketers from all over. But as things turned out, it was not that bad after all. In fact, people have found search results more convincing than ever because low quality websites are filtered constantly by Google Panda providing results that are at par with your search needs. Thus, if the webmaster in you is still terrorized by the fact that Google Panda happens to be one of the core ranking signals to rank your website in the SERPs, this post is going to loosen you up a little.
What we are going to discuss here are the ways by which you can make the best of this update and secure your website from any Panda threats. You can do a lot of things to ensure good rankings for your website. But first of all, you need to know what Google Panda is and how can it affect your website now that it is regarded as one of the main ranking signals. Wait, there’s more to it. Google Panda, which first came into being in February 2011, was incorporated into Google’s core algorithmic updates in the beginning of this year i.e. January 2016. If you do not have any idea about this yet, then you need to run a thorough check on your site to see if it has already suffered any penalties. No, there is no need to panic if it has. You can make use of the tips we are going to discuss today to recover your site from Google Panda penalties.
Also Read: USING GOOGLE FOR YOUR LOCAL BUSINESS GROWTH
What is Google Panda?
Google Panda is a software that filters low quality websites from the millions of websites out there to prevent them from appearing at the top of the search results. Google Panda was released in February 2011, and it made a voracious attempt to weed out any site that has poor quality content. Many sites suffered huge blows due to keyword stuffing in content and the website’s overall poor performance to meet users’ needs and preferences. Previously it was a secondary search filter that Google used. But now it is regarded as one of the mainstream Google algorithms that decide the ranking of a particular site based on its overall quality including content. Hence, it becomes imperative for the webmasters and search marketers all over to focus on their content quality above everything else to provide an enhanced experience to the searchers.
The consequences of Google Panda being a core algorithmic update
The news of Google Panda being a part of the core algorithm was confirmed by some of the reliable sources, like Barry Schwartz of Search Engine Land, Jennifer Slegg and Gary Illyes of Google. So, there can be no doubt about the fact being true. Thus, if your website does not have compelling content, chances are that it will lose its rank in the search engine result pages. In the beginning, Google Panda used to take over when all the ranking signals did most of their work. However, now as this has been incorporated into the list of core algorithms, it works at par with the other ranking signals to decide a website’s future. So, you need to be critical about your site’s content and the overall quality to rank higher in the SERPs as well as maintain that position. The following tips will help you to make the most of Google Panda as a core algorithmic update:
Improve the quality of your blog – Content was always the King and now it has become the Emperor of all digital marketing campaigns. So, your job is to see that you provide compelling content, not only in all the web pages of your main site but also in your blog. Update your blog regularly with compelling content and enrich them with images, links, pie charts and graphs. Also, do not forget to provide an opinionated view of the entire post in order to show authority on the discussed topic. This will increase likes and shares tremendously.
Make Google’s strategy one of your own – Google’s sole aim is to provide an enhanced experience to all its searchers so that they get what they are looking for without any hassle. You have to incorporate this strategy into one of your own so that your marketing efforts bear fruits in no time. You have to remember what Google is there for, and plan your marketing strategies accordingly. If you can do that, Google Panda will no longer be considered as a threat but a boon.
Think twice before deleting pages from your website – You can always improve the experience of your low performing web pages by integrating a lot of new things. So, think twice before deleting any page because that may adversely affect your rankings as well as the rate of visibility. Try to improve the experience of those pages instead of just removing them and you will find the overall performance of your website improving.
Share your content in the social media web – After updating any post, do not forget to share it in the social media network. It will garner more attention in the user-friendly social media platforms like Facebook, Twitter and Google+. Moreover, people may seldom visit your site to see if you have updated its content. But if you share your content in the social media, in all probability they will get more views and shares. If your content is compelling enough, it may also become viral in the social media web. Such is the power of social media.
Track your blog comments regularly – Do not let spam-comments take up the space of the comments section in your blog. Moderate your comments regularly and filter spam-comments to keep the more authentic ones. Also encourage your readers to comment on your blog by providing perspectives in your posts. If you can hold a discussion in your comments section, it will improve your overall website’s experience.
You can do a lot more to improve your website’s performance in the search engines. Also, Google Panda and other updates won’t be able to touch your website if it continues to provide an enhanced experience to your users. So, keep your users in mind whenever you are updating something in your website and try to provide them the best experience possible. If you have any other queries regarding search and related topics, feel free to write to us. We will get back to you in no time. Till then, happy searching!