Google Search Quality Raters: What The SEOs Ought To Know
Getting a good rank in the SERPs is, in some ways, a mechanical process. You do things right like put up suitable title tags, descriptions and get quality backlinks and whoop! You get the topmost ranks in the SERPs. A detailed knowledge about Google algorithmic updates and experience in meddling with Google search algorithms is enough to get you to the top of the ranking charts. But, how will you determine whether your website is able to meet the needs and demands of your audience? That is where the Google Search Quality Raters come into play.
Well, most search engine optimizers wouldn’t care so much since they got the rankings they think they deserve. But, in order to pin themselves in those top positions, you have to meet the needs of your target audience. If you don’t then you will be regarded as a low quality website by the Google Search Quality Raters who are human raters given the responsibility to rate your site on quality. They do not influence ranking directly but if your site is deemed a low graded website, then chances are, you may not enjoy your top position for long. That is why it is important that you get some idea regarding the Google Search Quality Raters guidelines to determine the quality of your site and enhance it to obtain top positions in the SERPs and also in your users’ minds.
Last week Google released the entire document of Google Search Quality Raters guidelines consisting of 160 pages with examples and analysis of various sites, whether they fall under the category of good or bad quality sites to the search engine optimizers worldwide. It is nothing like the small version of the Raters’ guidelines which it released back in 2013. In fact the optimizers never had anything so detailed in form and structure to determine the quality of their sites in the raters’ eyes. In this post we are going to discuss the brief takeaways from the entire document so that search engine optimizers can know where their site stands from the Google Search Quality Raters perspective.
What are the types of websites that are held in high esteem by the Google Search Quality Raters?
Your Money or Your Life (YMYL) websites are regarded as the best quality websites in the World Wide Web. So what are these YMYL websites? These are websites which are worth a person’s life or money. In short, these websites provide the maximum value to the users in terms of their money or life. Law related websites, financial information providing websites, e-commerce sites and medical websites are considered YMYL because of the excessive value they add to an individual’s life. If your website falls among the above mentioned categories, you should make sure that they do not negatively affect any person’s life or else you are going to be termed as low quality websites which Google does not prefer to rank well in the search engines. Other websites that can be termed as high quality websites by the Google Search Quality Raters are life related websites like child adoption and child care, psychiatric websites, car safety, etc. If your site falls under any of these categories then they will be held in the highest esteem by Google Search Quality Raters.
Google Search Quality Raters and website value
E.A.T is the criteria on which websites are marked by the Google Search Quality Raters. Now what does this E.A.T. stand for? Well it is nothing but the Expertise, Authoritativeness and Trustworthiness with which content marketers develop their content. For example, if you are an expert in a particular field and develop content on it, your expertise will be evaluated by the search raters and researches will be conducted on your reputation in the web. Only then will your content be deemed as a high quality one. The overall value of a website is decided mostly on content and if you do not have the right authority to develop content on any particular topic or you do not provide the right kind of trustworthy information, your website will be rated low by the Google Search Quality Raters. You are to be authentic, informative and trustworthy all at the same time to get the highest value for your website.
What can you do to improve your E.A.T value for raters?
It is all the more profitable for SEO if you can provide proofs of your expertise or authoritativeness on the topic you are providing information on. Ask your contributors whether they can display their credentials in a public profile. That way, raters would know that they are considerably experienced in the particular field that they are writing on. Websites should work more to improve their E.A.T values to enhance their presence on the web. A site with higher E.A.T value will be rated as a high quality website providing maximum value to the audience. But you should not only focus on E.A.T to rank well in the search engines but also to provide authentic information to your audience regarding the authors and the website in general. Supple your “About Us” section with as much information as the pages can hold so as to build trust in the minds of your visitors. Make them know that you are an authority in your concerning field so that they feel more inclined towards sharing your insights with their social channel. Providing detailed Author Bios is another way to boost trust in the minds of your audience. Content quality is not only deemed from the quality of writing. People do wish to know whether you have the required experience or authority to write on a particular topic. So, make sure you have that before you jump into the field of writing for the web.
Some other factors that determine your website’s quality in the eyes of Google Search Quality Raters
Webpage design – Sometimes, the most ugly-looking websites are found to rank higher in the search engines. Why? This is because aesthetics is not the only factor that determines the ranking and rating of any website. If the site serves to fulfil the needs of its visitors quite well, it will both be ranked as well as rated as a high quality website by Google. After all, that is what matters the most. So make your websites worth the time of your visitors and make them easily navigable so that they find what they are looking for quickly and conveniently.
Supplementary content – Provide as much supplementary content as possible to give your readers more information on any given topic. Give links to your previous related blog posts to make them stay on your website for a little more time. You can also make use of several plug-ins to insert links of similar articles in any post to help your readers enrich their knowledge on a particular topic. Supplementary content helps you to generate good ratings for your site in the eyes of Google Search Quality Raters in that it helps your users to a great extent to catch more information on a particular topic.
Online Reputation – Google Search Quality Raters may research on the online reputation of your website i.e. you. If you have a couple of negative reviews, that’s okay, every business has some negative feedback attached to it like a leech. That’s perfectly fine. But if you have a page full of negative reviews, you need to do something about it pretty soon or else the raters are going to rate down your website under the online reputation criteria.
Several things fall under the Google Search Quality Raters Guidelines and although they do not affect your rankings directly, it is a must for you to make things right for the raters to rate up your site. Set things for your visitors and add value to their lives and you will find your website in a good position in the search ratings. If you have any other doubts regarding Google Search Quality Raters guidelines, feel free to write to us. Have a great business day!