5 Worst Graphic Design Mistakes That Can Kill Your Website
When it comes to the content of a webpage, it needs to be picture perfect to appeal to the target audience. Now, imagine a page where you misspell the name of your own product, or use too much of your photoshop skill to create a distorted image. What will be your audience’s reaction? Your brand image would crumple and your traffic will come tumbling down. Yes, graphic design mistakes, even subtle ones can prove to be fatal to your site.
While experienced graphic designers are able to use the correct colour-mix or typography, amateurs often confuse on these fronts. Even poor grammer sometimes can act as a rotten apple for your site. The results may vary from bad to awful. It is not compulsory, however, that every amateur designer would make graphic design mistakes. However, with the bulk of work or pressure of completing projects on time, mistakes are unknowingly made.
Here, we would be discussing about 7 such graphic design mistakes that can prove to be disastrous to your website and brand image.
1. Working with half knowledge
When you commence your work, you need a rough sketch of what your audience or client wants his content to look like. Design choices may vary depending upon the taste of the client or on the type of website.
Thus when you begin your work, it is very important that you personally speak to your client to get a clear idea of his needs and wants. A brief of the entire graphic design section would provide you with ample information for you to design as per your client’s requirements.
If you get your project briefed by your sales manager, he/she may not have quite clear an idea of what the client wants. The choice of clients vary according to their taste and preference. Thus, just getting an incomplete brief of your work may result in a graphic design that the client rejects in the very first look. This is surely one of the most common graphic design mistakes among the not-so-serious business owners. Thus, in order to save your time and effort, it becomes impertinent that you have a detailed knowledge of the entire graphic design project before starting your work.
2. Ignoring target audience
The worst of graphic design mistakes that a designer can do is to ignore the target audience while creating a website.
The website forms the window for a business. It is through a website that the target audience would take a decision and take the next step. It is the medium that convey the message of the business and the entrepreneur to their respective target audience.
However, an aimlessly designed website that does not convey any message or is poorly designed in comparison to the expectation of the target audience, would be poorly received by the audience as well.
Analyzing the psychology and need of the target audience is necessary before yor start with your designing process. Assessing the need of the audience would help you create a design that they can easily relate with, thus boosting traffic.
3. Periodic updates
Your client may wish to have a periodic update on the graphic design project. This may be daily, weekly or on fortnightly basis. However, many designers tend to ignore or avoid keeping a steady contact with their clients. This only adds to your tasks and is one of the prime graphic design mistakes that should be avoided.
Periodic updates to your clients provide them with a clearer picture of the project on the making. If there are any design elements that the client wishes to be removed, avoided or subtled down, it can easily be done. On the other hand, if you present your client a fully completed project, either he may be dissatisfied with the design, or he may suggest changes that would take double the time that you intended for the project.
4. Not completing projects on time
Timely completion of your graphic design projects reflects your sincerity at work and your responsibility to compete projects on time. However, many graphic designers fail to finish their projects within the specified time frame. This often results in designers forwarding mediocre designs to the clients.
This is one of the gravest of graphic design mistakes that can be harmful for your brand image. Incomplete work or delivering products lower than what you promised can be a big blow to your business. It reflects your poor time management skill and not keeping up to your words.
5. Avoiding simple designs
You might be a highly efficient graphic designer with the latest knowledge on the graphic design tools and techniques. And many designers try incorporating a number of designs and effects to create a great website. However, often designers tend to forget that a heavily designed webpage often becomes too heavy and takes longer to load. This can be turn-off for the audience who have very little attention span.
Thus, it is necessary that designers avoid these simple graphic design mistakes. Simple designs are the latest trend.