How To Create Great Quality Infographics For Your Viewers
A picture is worth a 1000 words. Infographics are an implementation of this age old adage as they reperesent information pictorially with the help of charts, pictures, statistics and other media. Great quality infographics capture the reader’s attention and help them understand the facts more clearly.
Infographics can be used effectively for a good online marketing campaign to spread factual based contents in an interesting way. Website design companies are realizing the potential of great quality infographics and have been increasingly employing them for their marketing purposes.
Make an attractive infographic and add in the links to avail the benefits when lot of people click and share it.
Create successful infographics
The secret behind a successful infographic lies in the hands of a talented website designer, a copywriter and a research analyst. Each aspect of your infographic must be balanced to gain a wider audience who will actually benefit from it. It must be easy to view and understand and must be shareable. No element should dominate the other.
An infographic with too much detail for statistics will not have any real insight and one with too much copy will suffer to be catchy and finally too much of attention given to its visuals will make it unshareable. Hence all these aspects must be in a perfect equation to give you a successful infographic
Elements of great quality infographics
The 3 important elements of an infographic are
Statistics form the actual information part of an infographic and it is mandatory to authentic stats to your infographic. Without stats , infographics do not serve their purpose and can exist only as op-graphics.
A catchy headline is a must for creating great quality infographics. It must consist of relevant keywords and has to be appropriate with respect to the theme. They provide an insight into facts the infographics presents.
A well crafted infographic with illustrative designs and narrative structure are winning recipes for a successful infographic. With no roper structuring and visual appeal, it just becomes a collage of pictures and text.
Infographic designers must keep in mind that the main purpose of infographics is to provide an easy flow of information with the help of pictures to make the audience understand the facts in an easy way. A thorough analysis on your infographic is necessary to make it easy to view, understand and share.
How to create great quality infographics
Use professional tools to visualize your information
Avail the services of any website designing company. Website design companies employ professional designers to create engaging content and provide you with great quality infographics. They also provide tools that you can use to create infographics on your own. Some such website creation and hosting services are provided by Easy Web Content, Google charts and Piktochart.
Some of the free tools available in the market that lets you create great quality infographics on your own are listed below:
Create interactive infographic with 4 basic chart types using this awsome tool. It lets you embed your infographic with pictures, videos and maps. Infogr.am projects can also be embedded into your blog or website.
Piktochart comes both in paid and free versions. It gives you seven free templates that can be customized to create great quality infographics.
This is a new tool from EWC that lets you create slideshows, interactive infographics and banners. It has animate option and supports audio files too.
This is a free beta version that provides you with a canvas on which you can drag and drop design elements to create custom infographics. The canvas can be blank or you can select from the wide range of themed canvas ease.ly offers you. You can also upload your own graphics to include in your infographic. An additional feature of Ease.ly is that it provides export to png, jpg and svg files.
Keep in mind the above points to create great quality infographics that go viral.