High User Engagement Is Important In The Digital Market
You create a beautiful website, you use attractive images and you write fabulous content. All this to impress your audience. But what if you see that your target audience is not taking notice of your website? Redesign your site. But sometimes even that fails to impress your audience. Rather than focusing on pulling in visitors, focusing on high user engagement can be more useful.
Creating a website that is compelling and has greater user engagement would result in a better traffic and conversion. Marketers are always in the lookout for opportunities to expand and grow their business. Creating powerful web contents that would keep the user engagement high is the main focus of marketers. With the highly fragmented market that mobile ad platform is, creating ads that would provide value added information as well as high user engagement is tough to create.
Most marketers focus on increasing the number of visitors without giving so much of a thought on the quality of growth and conversions. Apart from the traffic that is driven to the site, it is also important to ensure high user engagement. The quality of user engagement helps to determine the website’s quality and whether it is able to pull in the correct target audience.
While SEO plays its part in making your website visible to the target audience and compelling them to click on your site’s link, it cannot make your audience stay in your website if they find it boring or lacking any informational content. This would only increase your chances to have a higher bounce back rate resulting in a drop of your page rank. This can sometimes fatally harm your website as it may push you out of the the entire listing page. To prevent any such thing and boost your website’s potency, high user engagement through great content is necessary.
Improving user engagement through the following necessary elements.
Personalizing the elements of website and customizing it as your target audience would appreciate it is the first most authentic way to create high user engagement. However, creating a true customization of websites that would actually appeal to the audience is hard to create.
The first rule of personalizing a website is gathering a detailed analysis of the target audience first. The psychological analysis of the target audience would help marketers create an outline of the likes and dislikes, needs and wants of your audience. Once you have a clear idea of whom you are catering to, you would have a better chance to create a more personalized website.
However, sometimes campaigns based on the data can function faultily. Creating campaigns based on incorrect information may result in creating a website that might not appeal to the target audience.
Thus customer information forms an important element in delivering a personalized user experience and boosting user engagement.
ii. Social platforms
Getting high user engagement and building a brand image is best done through social media. Social media platforms are increasingly becoming one of the most powerful source to promote your website and business. It is the best platform to share information and expand awareness about your brand and your product. Social media channels also form a major medium to promote website products and contents.
There are a number of social platforms that marketers can use to promote their business. However, keeping with all the social platforms requires new and unique content promotion. This helps to cater to the varying psychography of users throughout the different social channels.
Social media channels are a great place to meet prospective clients and generate returns. It also delivers marketers with unique and rare opportunities for business, thus generating high user engagement.
iii. Genuine utility
Your website and business should be such that it serves a purpose. With genuine utility of products or websites that you provide, user engagement will automatically enhance. When your provide a service or a product that is unique and genuine, your target audience would automatically flock up to use your product. Creating a website that makes the users return to the site frequently as it serves some genuine utility that helps in the day-to-day needs of your target audience, will bring high user engagement.
iv. Email marketing
Email marketing is an important promotional activity that helps in bringing in quality traffic that mostly converts. Creating a good marketing email that is compelling and improves user engagement is highly beneficial for any website. However, unlike simple promotion of our product, your email needs to serve two purposes. Firstly it needs to make your product or service visible to the target audience or to the customers in your email list.
Secondly, you need to create a marketing email that creates high user engagement and compels the audience to take an action.