by

Vaishnavi

18 May 2016, 07:27 pm

about the author

Vaishnavi Agrawal loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training. The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.

About Vaishnavi

How To Use Pinterest To Boost Your Lagging Business

How To Use Pinterest

If Pinterest is used to its extent, then it proves to be healthier for your business than other networks. Pinterest is a beautiful tool for promoting your business and marketing it online to drive the most of the traffic to your website. The job of Pinterest in social media is worth mentioning. Pinterest is a big social network through which users share contents visually such as photos and videos. In Pinterest users pin up the images or videos on the pin board. From any other websites, users can pin the articles or pictures to the pin board of Pinterest. In this article we would discuss in detail how to use Pinterest to give a boost to your business.

People mostly believe what they see through their eyes. And sharing visual content of your business is the best way to catch attention. Pictures and videos speak a lot more than your written content because it is easy to understand and take less time. It is a brilliant idea to promote your business through sharing pictures and videos on Pinterest. There is a large profit by advertising your business through this particular network. Now you must be particularly excited to know how to use Pinterest for your business!

Also Read: IMAGE SHARING SOCIAL SITES: INSTAGRAM, PINTEREST, FLICKR- A COMPARATIVE STUDY

In this article of mine, I will share a few points how to use Pinterest to give life to your lagging business.

Craft pins linked to your trade

Produce pin boards that directly relate to your business. Pin up articles and news updates relating to your business. Pin up every interesting post you make on your own website to the Pinterest. Attach the URL of your website with your pin board too. The maximum number of Pinterest pins is around 2 lakhs and it is obvious that you will never be in a situation of overboard by pinning your posts and articles on Pinterest.

Always find a way to pin something related to your business directly in priority or else indirectly. Try analyzing the user’s pattern of using the Pinterest and pin boards that they find interesting. Always post what users love to see. Even to attract the right mass you need to know how to use Pinterest. Try pinning random pictures that attract your users and speak something on the pictures relating to your business. Always find out ideas that are funny and funky to get the most traffic.

Work hard to create uniqueness in the pin board so that users find it worth taking a look. Give maximum interest on the title of the board and also their explanations. Very cleverly add your keywords to the title and then make sure the title really looks eye-catching. With each image or video you pin, put some hash-tags of keywords relating to your business and give a beautiful description of your board.

Do not forget mentioning other social media websites too

Whenever you pin on Pinterest make sure you link it with other networks like Facebook, Linkedin, Twitter, Instagram, etc. By doing this, you are able to reach the people who are not using Pinterest but are present in any of the social networking sites. This way you will be able to reach the maximum crowd.

Know How To Use Pinterest

Make sure you add all the true and valid information about your website when signing up with Pinterest. Because once you register with Pinterest, it will verify your website and allow you to use only if the verification turns out to be positive. Try having a plug-in of your site to the social media networks including Pinterest.

Install the option of ‘pin it’ to all the contents of your website so that when any viewer sees the content on your website, they can pin it to Pinterest so that the Pinterest users can have access to it. This results in gaining more promotion for your lagging business which will definitely bring more and more customers to you.

Always go for organic content

Make sure you do not pick someone else’s content to pin up on Pinterest. It is important to understand this before you learn how to use Pinterest. Make your own content and make sure it is maximum percent unique. While pinning the content add a watermark of your brand name so that no one else can corrupt and use your image. You can also re-pin content pinned by other users. Obviously, that will result in increasing communication but you won’t be able to advertise your website through their content. So always concentrate on posting newer and original content. Never pin all your posts in one glance and then wait for a long interval of time for the next pin. Instead of it, try pinning one after another with a proper and uniform gap between the pins. It will result in a uniform flow of the pins and reflects constancy.

Follow others and let them follow you

In order to make people follow your pin-boards, first make sure that you are very social, you also follow others and you know how to use Pinterest. Make use of this social network regularly and follow useful and relevant people and website and try making connections with them too. Make more connections with people that are more towards your same kind of business field. Through good relations, you will be able to maintain trustworthy and loyal relationships. Try making an attempt to connect with people using each single pin you do.

Do best in your pins and follow the best people you can and then you will definitely see that the number of followers following your business also increases. This large increase of followers will improve the number of your old and new customers. Once you create a good reputation about your business even the lost customers will take interest to come back and your lagging business will raise with high improvements and definitely success will come back to your business once again.

by

Vaishnavi

18 May 2016, 07:27 pm

about the author

Vaishnavi Agrawal loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training. The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.

About Vaishnavi
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