Image Sharing Social Sites: Instagram, Pinterest, Flickr- A Comparative Study
A picture speaks a thousand words! Keeping this in mind, image-centric marketing and promotion of products and services through image sharing sites is one of the most effective promotional tools. The impact of visual marketing is much greater than textual. This is because images make it easier to understand the message that a marketer wants to convey.
Promotion through image sharing sites can benefit you and give you an upper hand over your competitors. An attractive image is bound to capture the attention of your customers and compel them to take an action. This helps in optimizing your marketing campaign through social media.
Promotion through image sharing sites has some unique benefits which if implemented accurately can greatly benefit your site’s rank and visibility.
Grab audience attention
Images tend to attract more attention of your target audience than textual form. We live in an era where advertisements influence our daily lives in a great way. Advertisements in all forms cross our path at each corner trying to grab our attention. However, if you want to promote your business, you will always undertake some marketing techniques different from others.
If your image is compelling enough, you will be found by your target audience. Users would skim through hordes of ads in order to find your ad. An elongated textual message will hardly find any takers. On the other hand, promotional images find many fans.
Texts can be persuasive. But images have a higher chance for converting a viewer into a buyer. You can explain a lot about your product through images which is not always possible through texts. People may find texts monotonous. A simple example is a manual guide book. Every electronic device is provided along with a guidebook to assist users how to use it. But it is common for people to go for trying and testing methods rather than mugging up the manual.
This is a clear sign that people find images more interesting than texts.
Unlike texts which are mostly in blacks and whites, image ads are composed of lots of vibrant and bright colors. If you want to promote through image sharing sites, use of bright colors is necessary. However, you can also use subtle colors to give your ad an air of exclusivity. Make sure what your target audience prefers. For ecommerce sites color plays a dominant role in promotion. Brightly displayed clothing and accessory will have more takers.