Importance Of Google Analytics For Blog Growth
Do you have a blog? Is it optimized for your online audience to find it? Blogis become an integral part of content marketing. Content marketing plays a major role in this arena of online business. And blogs are the best platforms to promote textual content. With the increasing use of blogs, importance of Google Analytics is being increasingly felt for monitoring blog performance is necessary.
A successful blog requires regular inflow of traffic. This is one major metric that helps in increasing page rank and visibility as well as improves the SEO of the website. But how would you know whether your blog is getting ample number of visitors? This requires you to monitor your blog through various analytical tools. Importance of Google Analytics is now widely felt as it is one such tool that provides you with a wide range of details regarding your blog and its performances.
Google Analytics gives you a number of metrics about your blog and visitors. These metrics provide important insights about your blog and how you can work on to improve it. Below is a list of few of the most important metrics that Google Analytics can provide you about your blog.
Daily and monthly visitor number
you will very well understand the importance of Google Analytics as it allows you to track down the daily as well as monthly visitors to your blog. When you have your blog strategically promoted, you expect your blog to be seen and read by your target audience. The quality of blog that you promote generally tends to determine the number of audience that you can expect.
However, if you have an authoritative site, you would generally witness a higher traffic. This is where the importance of Google Analytics asserts itself. Apart from giving you the traffic details, you can also get the location of your visitors. This helps you in gaining information on the geo-location where most of your target audience is concentrated. Different blogs may show different viewer concentration from different geo-location. This gives you an idea on the types of blogs that are liked by audience from varying geo-location.
If your blog is good enough with unique and powerful contents, you would have people coming back to your blog. These visitors may be your email-subscribers or coming via RSS feeds. There is another set of visitors who are genuinely interested in your blog and that regularly follows it. This group of visitors comprises of your returning visitors. They play a major role in boosting your page rank and SEO for your blog in the search engine result page.
In the Frequency and Recency category of the Audience section of Google Analytics, you are provided with the percentage of visitors that you have had over the past month. This number also indicates the frequency of the number of visitors who have made return visits to your site. The percentage determines your blog’s quality. You will understand the importance of Google Analytics as you keep a check on this number at frequent intervals helps you determine whether your blog is improving with the rise in the figures.
The time spent by your audience on your website is a vital metric in the SEO of your blog. You realize the importance of Google Analytics as it provides you with information on the audience engagement as well. This engagement rate is determined by the time each audience spends on your blog. However, Google Analytics tends to calculate audience engagement based on the number of pages visited as well. Thus even if your target audience visits and stays on a single page for a long time, the average time calculated for that single page would be 0 to 10 seconds.
Average time spent
Though the average time spent might be closely related to audience engagement, they are two very distinct metrics. The average time spent by the audience determines the span or duration of every audience who come and stay on the site. This metric takes into account the different web pages visited by the audience and the time spent on each. Thus the more number of pages an audience goes though in a single session, the higher is the time spent by the audience in that session.
To improve your average time spent, you can encourage your audience to visit other pages as well. This can be done through the placement of anchored text, hyperlinks, and links of other blogs within your blog post.
Bounce rate is yet another metric that can be assessed which again asserts the importance of Google Analytics. Bounce rate assesses the data about how quickly your audience leaves your blog. Bounce rate can be said to be a metric that can be inversely proportionate to Audience Engagement. A high bounce rate can depend on multiple factors. These include page load speed, design of landing page, links to external sites, purpose of the page etc.
Keywords are yet another set of elements that can be monitored and improved by Google Analytics. The importance of Google Analytics lies in the fact that it provides you information on the keywords that your target audience is searching for and coming to your website. This information can come handy for your blog growth. Once you have a list of keywords, you can then work on creating contents based on those keywords. This will improve your blog traffic as your target audience will be able to locate your blog easily.
The channels through which traffic is generated to your blog can be determined by Google Analytics. You promote your blog, through various marketing channels. These include the search engine, email marketing, social networks etc. Channels may also include devices through which your blog is accessed. These can be from desktops, laptops, smartphones and mobile devices. The platform that generates the maximum traffic also gives a lot of insights on the demography of the target audience. With the information channels handy, you can check the traffic most generated from and focus on promoting.
By now, all ofus are well acquainted with the importance of Google Analytics which is a powerful tool of monitoring your blog performance and traffic. Apart from the above, there are numerous other tasks that this tool can perform. With frequent monitoring and analysis of your blog and website’s performance you can work to improve its performance and quality thereby boosting your page rank within the search engine result page.