Increasing Organic Traffic Through Social Media
Social media has risen to the status where it is considered the prime platform for marketing and promotion. Any online business that wishes to succeed and make profits need to have at least a couple of social media profiles to it. Increasing organic traffic through social media has been a major battle for businesses online.
With the push in increasing organic traffic through social media, businesses run various campaigns. New search and marketing tools are coming up to enhance organic traffic through social media. Thus it is no surprise when a marketer tends to compete for a spot on Facebook or Instagram. As everyone seeks to make the most out of their social media presence, marketers are trying for ways that would help them in increasing organic traffic through social media.
With billions of users actively participating in social media, getting your target audience seems quite easy. However, marketers need to access a number of elements in order to make the best use of their social media profile and their time spent on the social network. It is the best place to search and connect to your target audience as well as get out word about your business. Thus increasing organic traffic which is generated from social media indicates greater profits for a business.
Know your best keywords
When it comes to increasing organic traffic, search engine optimization and social media plays on similar rules. Thus, if you are adept in SEO, you can easily work on social media optimization as well. Social media also uses keywords, similar to that of SEO. Thus if you already have a list of keywords for your search engine optimization, you can easily choose few of the best among them for your social media reach. Once you have a ready knowledge of the most sought-after keywords relevant to your industry, you can easily work on them to increase organic traffic.
Use the best possible keywords within your social media posts and tweets. Use hashtags with each keyword to make it more searchable. This would boost your chances to be seen by your target audience thus improving your organic reach.
Use personalized language to connect with audience
Promotional techniques vary from business to business. While some marketers can choose a formal tone of communication, some may choose a more informal way. Though it is entirely dependent on the marketer’s interest as to which tone the business would be conducted, an informal tone is always preferred by the audience.
When communicating with brands for the first time, audience generally remains intimidated. This can be easily overcome if the tone of communication remains informal. Using personalized language and tone for your business communication with the audience helps them open up easily.
The social media is overcrowded with competitors and audience alike. However, using informal and personalised ways of communication encourages more and more audience to prefer your business over others. This generates word of mouth communication that further enhances your visibility and helps increasing organic traffic.
Create your social strategies focusing audience
You can promote your business on a number of different platforms with different campaigns for each. However, remember that your sole purpose is to pull in as much traffic as you can through your marketing campaigns. Thus while crafting your social media promotional campaign, ensure that audience is the prime focus.
Your status updates, posts, tweets and images that you share on the social media must be engaging enough for the audience to take a second look. Creating social strategies focusing audience is a great way that helps in increasing organic traffic through social media to your profile.
Audience will be interested on profiles and ads that keep their concern and needs in mind. Ads simply promoting their products without much heed to the needs of the target audience will not be able to generate proper traffic and leads for business.
In the present world with cutting edge technology, speed is the ultimate element for promotion. The reducing attention span of the target audience has forced marketers to shorten and simplify the promotion ads. Many marketers have shifted from textual promotion to visual aids. These include images, videos, white papers, slideshows and infographics.
Using visuals in your social profiles for promotion can be helpful at harnessing new audience and increasing organic traffic. Engaging and compelling visuals which are compact and to the point, work better at promoting your business and improving your site’s visibility on social media as well as on search engine.
Real time content and live videos
Audience now is no more ignorant folks! With immense accessibility to almost every information, they have a better knowledge of products as well as competitors. Thus promoting real time contents and streaming live videos help greately in increasing organic traffic through social media.
You can cover events or live stream videos directly from the events that you attend. Post images and tweets while you are directly at the event itself. This will let your audience think that you like them to keep updated real time. It will also open up ways to improve your business and help you connect and establish network with industry influencers and experts.
Social media is a huge platform that provides ample opportunities for promotion. A thorough work on the target audience, their likes and dislikes, needs and preferences, the time they are the most active etc., helps in multiplying your traffic manifolds. With relevant posts, tweets and image updates, and use of proper hashtags, you can witness increasing organic traffic through your social media profiles.