5 Reasons Your Instagram Ads Are Not Pushing Sales
A great image is always a visual treat. It attracts the viewer, keeps them hooked to it and often compels them to take an action. And this is what ads on Instagram is all about. When you promote your business ads on Instagram, you hope that visitors would be compelled to take an action. This action may be clicking on a particular link, a call-to-action button, or simple sharing. If however, these actions are absent among your target audience, your Instagram ads are not pushing sales.
When you plan to use social media for you promotional purpose, Instagram is one key social network that you cannot ignore. With over 400 million active users as on April 2016, Instagram is one of the leading social networks with a powerful social presence in the online world. This has pushed marketers to use this platform for their promotional purposes as well. However, with more and more marketers flocking in the social network for their promotional purposes, the platform has become fiercely competitive. With such a high competition, there can be multiple reasons why your Instagram ads are not pushing sales.
1. You have not optimized your account
When you plan to use Instagram for your business purpose, you need to create an account exclusively for it. Using your personal Instagram account as your business profile will never work on pushing your sales.
The people listed within your personal Instagram account might have an entirely different tastes and preferences than that by your target audience. Keeping this in mind is essential if you wish to make your Instagram ads work. Images of your holidaying in Hawaii will not be quite significant and interesting for your business audience. Similarly your business promotional ads featuring discounts, offers and other attractive business element will not be of much use to your personal audience. This calls for separation of your business profile from your personal profile. Your personal appearance on your business page would indicate your poor professional skills and might be a major reason why your Instagram ads are not pushing sales.
2. Not using proper hashtags
Hashtags are perhaps one of the most important features of social media. Facebook, Twitter, Instagram and most other popular social networking sites use hashtags to improve the relevance of posts, tweets and images. In Instagram, not using hashtags is similar to being invisible. The huge volume of images and videos uploaded regularly might drown out your Instagram ads easily. Not using hashtags means your ad is lost in the sea of Instagram posts forever.
Hashtags help making your ads relevant within the algorithm of the social network and boost its presence when visitors search with that particular hashtag. Hashtags help your ads to reach out to larger number of audience thus increasing your reach and your brand presence in the social network.
3. Not using the right filters
Instagram is essentially an image and video sharing site. Thus it calls for the presence of attractive and compelling images that would be able to deliver a powerful message to your target audience. Instagram filters play a powerful role in pushing your ads and making them more engaging. Using improper, poor or no filters might be a reason why your Instagram ads are not pushing sales. Proper use of Instagram filters make your ads more engaging and influencing among your target audience. Mayfair and Inkwell filters are two of the most popular filters that helps create a powerful presence for your ads in Instagram. Study by TrickMaven shows that ads using these filters tend to get a higher number of likes and comments that those with other filters.
4. Not placing a proper link
The presence of a proper link to your website should be included within the Instagram ads. Your promotional ad might be engaging and compelling enough for your target audience to take an action. However the absence of a proper link or URL will diminish your chances of a prospective conversion greatly. This is one prime reason why your Instagram ads are not pushing sales.
The presence of a proper link within the image or in the ad description is impertinent. This link could be of a particular product page whose image you use within the ad. Or it could be that of a landing page or a web page within your website. No matter where the URL redirects your audience make sure that the landing page too is compelling enough to push conversion. A powerful landing page is crucial if you your want your Instagram account to generate conversion and boost sales.
5. You are not consistent
In social media, consistency is one key element that is an absolute necessity. Consistency in your posts, ads, image type, filters and even time of posts are major elements that help in boosting your brand in the social network. Consistency helps in making your brand recognisable in the social network. Use a name that is similar to your business name. Make sure you use the same name on all of your social networks. This makes it easy for your brand to be recognised across all social networks. The same goes for your images and ads as well. Try to keep a consistency in your image and ads while making it engaging and compelling at the same time. You can do so by using the same filters or making niche images exclusive to your brand.
Being inconsistent and using different names or varied images would only add to the confusion of your target audience. It will be difficult for them to identify you within the noise which would fail in pushing sales through Instagram.
Like any other social media network, you need to make your brand recognisable. There can be a number of reasons why your Instagram ads are not pushing sales. While pointing out each and every cause is not feasible, you can recognise the crucial elements that affect your sales and then work on them to improve your presence in the social network.