“Jugnoo: Can It Be A Possible Threat To The Online Car Hailing Services In India?”
The humble auto-rickshaws have been the staple of our Indian roads and the primary mode of transport for commuters and others much before the roads were dotted by serpentine trails of Olas, Ubers, air-conditioned cabs and the good old black and yellow or ‘kaali peeli’ taxis. Taking the transportation situation by storm and changing the scene is the new on-demand auto rickshaw hailing application called Jugnoo. The company, a start-up, with its headquarters in Chandigarh, was founded by two former IITians – Samar Singla and Chinmay Agarwal. Since November 2014, people in 32 cities have discovered a new way of travelling in and around, through Jugnoo.
It’s true that there is no dearth of other means of transportation and commute in all these cities, yet Jugnoo has been phenomenally successful due to the following reasons:
Fast service on offer
Imagine a typical work day when you are frantically getting ready to leave for work and there are simply no cabs available for you to book! It’s time to give Jugnoo a tap and experience the fast service on offer. A simple click and you should be ready to choose your ride to start the day with. Forget waiting for cabs when your neighbourhood Jugnoo auto driver is quite literally around the corner.
India is a country of contrasts. And this is pretty evident when there is talk of online cab hailing applications too. Jugnoo succeeds because it understands that what customers want is essentially a transportation system or network that is affordable and within reach. By minimising charges and optimising customer satisfaction, Jugnoo has been able to translate into 32% savings for its regular customers.
Needless to say, whenever you are using a cab hailing, or in this case an auto rickshaw hailing application, there is a large part that reliability plays. There can be odd hours when you might need to use this application, hence, without a substantial dose of reliability or unless the reliability quotient is really high, chances are that any customer facing service will hardly be successful. Jugnoo has been instrumental in bridging this divide and inculcating a sense of reliability in the minds and hearts of customers.
No matter what the job description is and what the actual job entails, training on the job is a fool-proof method of ensuring that the core values of the company are met or realised. Jugnoo, while operating its services through auto rickshaw drivers ensures that they train the latter to provide exceeding customer service. Training encompasses not only the technical bit that helps a person to fulfill the job requirements (in case of Jugnoo, driving, which is the primary credential required), but also being trained well enough to understand customers’ psyche, behavior, profiling customers, communication, and reading GPS (navigation) and being well versed with the local roads and addresses and being well conversant in the local language/s.
How does Jugnoo work?
Like many similar cab hailing applications that customers use all over India, the app-based auto rickshaw on-demand service provider, Jugnoo, too operates through its dedicated application that can be downloaded from the iPhone App Store, Google Play and Windows Store.
As a prospective customer all you have to do is select a pick-up location and an auto will be made available for you with a simple tap. In a matter of seconds, you receive the details of the driver and his current position/route. Once you hop in, you are free to explore on the go. The application also lets you calculate the distance that you have travelled. On reaching your destination, you can pay through Jugnoo cash, Paytm or by simply using good old money.
How is Jugnoo different?
If you have a smartphone and you have downloaded the application, reaching your destination in an affordable manner is what the deal is with Jugnoo. But how is Jugnoo different from other aggregation company. Like it’s competitors, Ola and Uber, Jugnoo too has made an attempt to tap into the already existing customer base who need conveyance. However, the latter’s business model being unique, it has the advantage of addressing transportation woes as well as on-demand delivery of groceries and restaurant orders.
A clever business bifurcation by the start-up, Jugnoo Meals, was born when the founders observed that most customers use auto-rickshaws not only to conveniently travel local distances but also to deliver and pick food items up. This is what led to the invention of the lucrative Jugnoo Meals, which focuses on delivering restaurant orders in a jiffy.
Yet another branching out venture of the auto-rickshaw hailing aggregation company, Jugnoo, is Jugnoo Fatafat. Hard-pressed for time that this generation is, we rely heavily on the application that can ease our grocery shopping woes also. With the introduction of similarly operating hyperlocal grocery applications like Grofers, Big Basket and Peppertap, Jugnoo sure has some stiff competition but the latter is bringing out the big guns to step up its game with the introduction of Jugnoo Fatafat. As the name suggests, if you are on the lookout for groceries, medicines, food, drinks and the likes, you are simply a tap away from these being delivered fresh to your doorstep without burning a hole in your pocket.
What sets Jugnoo apart from similar startups is the fact that it provides “better value proposition” for both drivers and returning customers. The founder, Samar Singla, is of the view that drivers are most enthusiastic to work with a company like Jugnoo because the latter uses them as a primary resource rather than as a back-fill. Demand and supply of autos can be regulated better since there more autos plying on Indian roads than any other mode of transport. Also, Jugnoo is very clear about hitting the bulls eye with the right target audience. Customers who are looking to travel from one point to another, using affordable and inexpensive means will choose Jugnoo Autos, however, if a person wants to travel in an air-conditioned cab, he/she will, chances are, book an Ola or Uber, adds Samar.