5 Ways To Leverage 3rd Party Apps In Marketing And Local Search
With the current business scenario shifting its focus heavily on the mobile world, the use of apps is on an increase. The heavyweights of the business world don’t seem to have any problem in having their apps on the user’s screen; it’s the smaller startups that bear the brunt. Since the attention is drawn towards heavyweight apps, small local businesses fail to get the desired attention through their own apps. This is where third party apps are called to action. We would discuss in the article today, ways to leverage 3rd party apps.
There are ways in which these startups and small businesses can get their apps on to the user screen. Here are five cool ways that can help you leverage 3rd party apps:
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1. Google, Google and Google everywhere!
It is very important to claim your business on Google My Business and keeping your business profile updated. This incorporates your business name, its location and contact details, and other info related to the business. This is because Google Search is the numero uno app used for searching information. Google Maps, Google+ and YouTube are important for your local search as well.
Maintaining an updated and accurate business profile emphasizes your business, creating a cross-media and cross-platform impact on Google which makes your app stand apart amongst others. Also, claiming your business on Apple is a good idea as that would enable your app to get traced via Siri. This is one of the ways in which you can leverage 3rd party apps.
2. Use Facebook app intelligently
Facebook is the most dominant social networking site, as well as the most visited app. With more than 70% of the smartphones having Facebook, it becomes immensely important to use Facebook as a tool to engage with existing customers who are active on the Facebook app. Startups can communicate about new products or developments, discounts, offers, and what not on their Facebook pages. This is likely to generate attention among existing customers, with a high chance of attracting newer ones. So this surely gives you one of the ways to leverage 3rd party apps.
Using Facebook pages for your business allows you to make optimum use of the time that users spend on the Facebook app, and hogs your brand into the limelight easily.
3. Exclusive virtual Messaging on apps like Messenger
After Facebook, comes the Facebook Messenger app. One of the most widely used messaging app in the world, Facebook Messenger facilitates communication with businesses through the “click to message” ads. A single click on the “message” button prompts the user to post a comment or a question, and the business pays for this ad as soon as it is sent. According to reports, Facebook is set to begin allowing businesses to reply to the comments posted on the business’s Facebook page privately. Likewise, Snapchat is also a great medium to interact with your customers.
The main motive is to engage with your customers on an individual and personal level. That makes your apps much more intriguing and popular. One good way to leverage 3rd party apps, eh?
4. Make use of Directory Listing apps
Directory listing companies, such as Yellow Pages and Just Dial, are considered to be one of the most primary ways through which customers find relevant information about startups and small local business. There has been a shift in the use of mobile apps due to the surge in the mobile market. People now tend to look for local business on the go, through these local apps. In order to take advantage of this and leverage 3rd party apps, local small businesses and startups need to make sure that their links and listings can well accommodate certain functions such as on-the-go orders or reservations, and that their location provided on the maps is accurate.
5. Index app content for Google Search
Coming back where we started from, the Google search engine now includes “app-only” contents in its search result pages. This calls for certain steps to be taken to leverage 3rd party apps:
The SEO must now focus on the app content as it’s going to compete with the websites as well.
App developers now have the added responsibility to optimize the app content for search algorithms.
Startups and small businesses can now get a lot more exposure through their app, and to do that, the app content must be optimized so as to rank higher in the search results.
As it stands, mobile web is still the primary platform for startups and local businesses to adapt to. An app marketing strategy is a must even for these small businesses, as the focus is rapidly shifting towards mobile apps that can be accessed on the go. Small businesses that can’t shell out enough money to invest in an individual app can still leverage 3rd party apps, use the space on the most popular apps such as Facebook and Snapchat, so that their business gets into the limelight utilizing the ways given above.