Importance Of Link Building For Your Website
Building up of back links is the most challenging job for any SEO. It is also one of the most vital tasks that help in pulling up your site visibility. Random exchanging of backlinks however never helps. It is important that the site with which you barter your links has higher page ranks. Sites that pull in higher traffic provide a better chance of link building that affects your site’s SEO.
The SEO strategy of link building affects content marketing, content strategy, on-site and on-page marketing etc. Therefore when your sole target (which is obvious) is to increase the online visibility of your site or page, link building is crucial.
To help you have a better understanding here are a few points that explain why link building is important.
Best for improving search visibility – Google, the most used search engine globally, uses link building as one of the major metrics in its search algorithms.Amit Singhal of Google, said, “Links are clearly an important signal about the importance of your content. They’re still very valuable.” In a survey conducted by MOZ, link building accounted for nearly 40% of the search algorithm.
Google has improved its search algorithm which now pulls up better search results. Thus for you, it is important to build site and pages that have quality content. High ranking sites might not put up your links if it is of low quality or is devoid of some value.
Link building is a feature where everybody has a win-win situation. Exchanging links benefit you as well as the site with which you share the link as there is an increase in the number of visitors. It is the most crucial metric in Google’s search algorithm. Efficient link building is bound to pull up your page rank and hence its visibility.
Links help build brand – Google’s search algorithm is vastly dynamic and it changes frequently. However, it has its own search metrics which are not always visible.
Social media can be thought of as one of the promotional platforms that increase your site’s visibility. However, study shows that Google search algorithm does not give much importance to social media rankings.
It is important that you share your links with genuine sites that have a high page rank. Authoritative sites like SearchEngineLand, Mashable etc, often share their links with low ranking sites. This may be for a few months, years or for as long as the site remains. Displaying of these links in your site helps boost your page rank. You get more visitors to your site as it builds up a reputation.
A single authoritative site may also pull in more links from other popular sites. You would see a high traffic flow to your site. Hence, if you keep your content quality high, you will see a thrust in your search visibility in the search engines.
Link building boosts online promotion – Link building pulls up search visibility. You also get an online promotional boost. Apart from social media, link building also improves the bond of B2C. However, as said earlier, link building is a rather tough task for an SEO. It requires experience, soft skills and the ability to adapt.
But sometimes it is not enough to raise your page rank. For a page to have high visibility, few elements are essential. The elements include powerful content, uniqueness of the website, brand, a powerful social existence and strong links with others belonging to the same industry.
All these factors help in building strong and trusted links. Link building should be a natural process. Links generate reference traffic and create a user-focused approach. You have a better chance of generating links if you are actively promoting your site through other promotional platforms as well.
Marketers, whose main focus is link building, are experts in understanding which sites are worth exchanging links and which sites are irrelevant. Their sole purpose is to make your website or pages get as many viewers as possible. It is necessary to have quality content on your site to increase the flow of visitors to your site.
Link building creates acquaintance – Link building and new relations go hand in hand. With link building, new relations can emerge. Similarly, with acquaintance new links can be built. A link builder needs to be cautious about what he says about the website. An excellent link builder is the one who can uphold the value of the company before a customer so that the B2C relations improve. Misinterpreting a customer can prove to be fatal for your link building especially if you are at the starting stage. In order to build efficient links encourage customers to further their relations. This is a great way to improve cross-platform bonding.
Makes a positive impression – As said earlier, Google search algorithm considers link building as a metric for increasing the page rank. Before Penguin was released, Google focused more on the number of links that a website has exchanged. The quality of links did not matter. However, as the new algorithm came into use bulk link building became obsolete.
Now, link building focuses more on quality of the link and the site with which you exchange them. Removal of spam links always helps in boosting the search visibility.
Conclusion – The new Google algorithm makes link building an important strategy to improve your page rank. You would undoubtedly want your page rank to improve. So, it is advisable to work on link building as it would increase your site exposure drawing in more traffic.