Using Google For Your Local Business Growth
For every business, the ultimate target is growth. A business always starts small and works itself into becoming a giant conglomerate. Some are successful to establish itself as a company from a small startup to a global giant. However, most company gets stuck at the small or medium business level. With internet becoming a major part of local business growth, medium and big firms heavily use it for their promotion and marketing.
Small firms especially the ones at local levels however seldom use the internet or Google for their business. While few think promoting local business on Google is a waste of time and money, most marketers are unaware of the use of Google for their business promotion at local level. Tapping the potentials of online technology in the promotion of business can be immensely beneficial for local business growth. Promoting your business in your backyard can help in churning out major revenues for your business.
The feature of Google that allows small businesses to get itself noticed in the search engine is called Google Places. Google places works based on the geo-location of your business. Thus it helps in locating businesses if searched is made at a local level. This gives the business an added visibility thus contributing to the business.
Why use Google Places?
It is the online Yellow Pages
Google Places provides searchers with all information related to local businesses. When a search is made any relevant business listed in Google places as a local business would be displayed in the search engine result page. Thus the search engine works as the online directory. The presence of your businesses listed in Google multiplies your chances to be found by the local audience. This increases your local business growth and business earnings.
Your presence in the online platform lets your audience know about your business and your product which again helps in your local business growth. When your target audience is the local market, you need to make your geo-location properly visible on Google. It is not necessary for you to have a website. The correct geo-location and your Google listing is enough information for your local audience. This ensures you to expect a high conversion with your Google local listing.
Google Map Marking
The geo-location is a vital element in Google local listing and helps greatly in local business growth. With you catering to audience in the local vicinity, your presence in the Google map easily allows your audience to locate you. When your target audience makes a search on the Google Map, your business is displayed within the map with the exact location. This is beneficial for audience who are on the move and is looking for relevant service which you can provide. With your presence in the Google Map, they can easily locate you and avail your services.
Boosts search engine visibility
To be listed in Google places, you do not necessarily need a website. Promoting your business at local level in the search engine only needs to be listed in Google places. However, these minor elements can be great in boosting your presence in the search engine result page. Once you get listed on Google Places, you can use keywords which are highly relevant to your business. Keywords can also include you business type, products and even location. Using relevant keywords make your promotional ads more refined and relevant. This helps the search engine display your business higher up in the search engine result page when search is made with relevant and specific keywords resulting in local business growth.
Local level businesses generally run on a small budget. The marketing and promotional budget too is stringent. Thus they cannot use heavy online promotional methods to promote their business.
Listing your business on Google places is an economic and cost effective way of promotion of business as well as for local business growth in the online market. Though Google Places is a free service, marketers need to invest a small budget on regular upkeep and maintenance of the listing. This amount is however far less compared to other traditional ways of promotion like billboard ads, radio ads and even prints ads.
Feedbacks and reviews
It is easier to get feedbacks and reviews for small businesses. Local businesses tend to establish an informal relation between the business and the community. This is immensely helpful when it comes to receiving feedbacks and reviews. Google uses reviews and suggestion as a metric to rank your business in the search engine result page. Thus proper reviews can contribute in boosting your rank in the result page of the search engine. With proper feedbacks and suggestions, local businesses can improve their overall business quality and output thus contributing in your local business growth.
However, it is necessary to ensure that you receive reviews from genuine and trusted sources. Too many reviews can make your business look suspicious and can even result in lowering of your search engine page rank.
The use of Google Search Engine for the promotion of small businesses is growing, at a small but steady pace. The introduction of mobile devices and smartphones has been a major contributing factor in local business growth. As local businesses search for ways to reach out to a wider audience within a particular geographic area, Google local listing has been particularly helpful in promoting their businesses. The simplicity of locating a particular business directly through a mobile device has added to local businesses using this for their promotional purpose.