Secrets Of Logo Designing To Turbo-Charge Your Brand
Every small business’s logo should be made up of three slices of craft: the icon, the font, and the color palette. These three slices of logo designing are important to tell your company’s story. In your logo, each of them gives you an opportunity to build in meaning and symbolism and together they allow your logo to reflect a better look than if it had just one or two of the elements. For example, a text-only logo without an icon, or a symbol-only logo without the text component. If the logo contains the three elements then together you’ll have a logo that really drives your point home to your audience instead of being off-key and clashing.
The elements in logo designing will all be symbols that have visual meaning of the respective product or company. There are both abstract symbols, like basic shapes and swooshes, and representational symbols. A representational symbol of a leaf can be used to represent nature, growth, health, or eco-friendliness. The icon you choose should not only be meaningful but also memorable and unique.
The second note in logo designing is the font, or fonts, that your company name appears in. Each font has a different individuality. There are businesslike fonts, fonts that look educational, fonts that are funny; some are ethnic as well as classy and others are clean and modern. Your font also has the added job of being vivid, both at large sizes and also when your logo is very small. You don’t want viewers to struggle to make sense of your product or companies name, so use a highly recognizable font that makes your name readable at the first glance.
The third note is the color palette or the range of colors used in logo designing. Colors all have different psychological meanings. And each color can have several meanings, depending on the context. For example, yellow is a “bright” color, red is “hot” and expresses love and passion. So, depending on the types of messages communicated by the other elements in your logo, your color palette may be interpreted in different ways so as
In logo designing, when these pieces are ready to go, together they will ultimately turn into perfect logo.
Equilibrium: In use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.
Meaningfulness: So that your logo can spread the message about the distinguishing characteristics of your business.
Distinctive: Which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol.
Professionalism: In the quality of the graphics, the printing and the paper on which your materials are printed.
Contrast: Between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates either to black and white or grey-scale so that colorblind people are able to see it.
Unity: Among the different elements in the logo obviously! The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.
Scalability: So that your logo looks equally good on both a business card and on a sign for your business and at every size in between. Your business’s name should be legible at different logo sizes – be sure that your designer chooses a font that is easily readable.