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Amrita

15 Apr 2016, 07:22 pm

about the author

She is a book addict and net savvy. Pursuing her Masters in English. Loves to travel and wish to travel all around the world. Studying is a major part of her life. Keeps up with the latest trends in fashion but not a fashionista herself. Loves animals and would like to live in a ranch one day.

About Amrita

What Makes Mobile Apps A Necessity For Businesses

Mobile Apps

If your business is online, you got to be on mobile as well. This is not just a statement but a holy preaching for every business owner who operates business online. The increasing use of mobile devices to perform, each and every aspect of online interest of users have put them into a significant position in the online world. With the ever increasing use of tablets and smartphones, mobile apps are a necessity for online businesses for the mere survival of it.

 

Mobile apps are one of the prime features on mobile devices with a significant amount of business being performed through it. The quick accessibility and easy operation has made the mobile apps a necessity for businesses rather than a luxury. Thus, most marketers now also have a mobile app running for their business apart from a native website.

Also Read: 5 Best Travel Planner Apps To Help You Plan Your Holidays Better!

Why you need a mobile app

Your product within customer grip

When you promote your prouct in the market you aim to increase your ROI through maximizing conversion. This is only possible if you have a significant number of people visiting your website. When you operate your business through a mobile app it increases your chances to have a greater flow of audience to your site.

A huge number of your target audience spend a significant amount of time browsing through their apps. Thus you need to promote your mobile app in such a way that it is visible to them. If they find your app and business in relevance to their search, chances are they might end up downloading your app. Once downloaded, over half of your business can be considered done.

Preference of apps over website

The small and simple things that mobile devices are, earns the preference of the target audience over desktop sites any given day. Apps are easily accessible as they require just a click of an icon to open up the site. However, for websites one must search the internet or type the entire URL before the user is able to access the site. Apps are lighter version of websites that contain the same information as that of the main site. This allows it to open up and load faster than websites. Apps also provide elements of personalization, like changing the notification mode, skin of the interface and even getting personalised services directly on the app. These reasons make audience prefers mobile apps over websites.

Higher sales through easy access

Mobile apps give users a quicker and easier access to your products. Unlike native websites, apps are more buyer-centric. This allows audience to find their required products quite easily. The increased internet speed and connectivity has had an immense contribution in increasing the sale of various products for different businesses. So much so that many businesses have shut down their desktop versions entirely and focus on promoting and marketing their products entirely through mobile apps.

Improves B2C interactionUsing Mobile Apps

The quick accessibility and easy interface of apps provide business an added advantage when it come to mobile apps for business. Apps also allows customers to connect with the businesses through chat boxes. These chat boxes provide an interactive platforms where customers can relay their comments, queries, suggestions and needs to the business owners directly.

A multitude of apps are also available for a better B2B interaction. These helps businesses in reaching out to the correct audience, sharing various useful information and contents and improving their relevance in the mobile search engine.

Increases reach

Similar to websites, apps need to have a constant flow of traffic and increase its reach among the target audience. This requires the apps to post new and highly engaging contents on a regular basis. However, if you are new in business or have launched your app recently, reaching out to your target audience can be a bit difficult. In such cases, push notifications and in-app notifications are a great way to reach your target audience. For example, if an audience is searching an app for a website development, he/she would also require a hosting server or say search engine optimization for the website. Thus if you deal with SEO, you can easily promote your business through in-app notifivations which will be displayed to the target audience within the app itself. This hightens your chances to get a click from the audience.

Educate the audience

Mobile apps can be particularly helpful in educating the audience about the various uses of a product. This is particularly important for service industry where interaction with customers is necessary. Interactive visual apps provide audience a direct tutorial about the use of various products. These apps are particularly helpful in pharma industry to educate not only employees but also patients about the various uses of the products. SaaS apps let you expand your business by letting your business reach the audience while on the go. Software services have become a must have for every person. From banking to shopping almost every service and product industry now requires SaaS for complete transaction of businesses.

Mobile apps improve this experience by simplifying the process as it gives the power withih the hands of the customers in their 5 inch smartphones.

In this era where speed is an ultimate factor for business success, mobile apps are a necessity. It not only helps in reaching out to a larger audience, but increases business and ROI as the process of sales and purchase. Customization of payment portals in accordance to your business makes purchase easier through mobile apps than through native websites.

by

Amrita

15 Apr 2016, 07:22 pm

about the author

She is a book addict and net savvy. Pursuing her Masters in English. Loves to travel and wish to travel all around the world. Studying is a major part of her life. Keeps up with the latest trends in fashion but not a fashionista herself. Loves animals and would like to live in a ranch one day.

About Amrita
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