5 Brilliant Examples Of Successful Startups
With an ever-increasing addition of new businesses in the present globalized marketplace, the competition has grown to be fiercer than ever. Whatever industry you might belong to; being innovative is now the most crucial aspect in scripting the success of your business. Hundreds of businesses spring up every day, but not many record themselves as successful startups.
Innovation is nothing but expanding your thoughts upon a basic and known base idea. You need to know that your product is already there in the market, then why would people prefer yours over others? That’s where innovation kicks in. Startups with great innovative ideas have generally made it to the peak of success. Here we present you with the stories of 5 most successful startups that emerged victories in this break-neck competition.
With the market brimming with various accounting software options, what sets FreshBooks apart is it’s orientation towards small business that provide services. This makes this cloud based software to understand and what their clients actually need. Being relatively cheap and affordable for the impressive services it provides, FreshBooks has quickly become popular. FreshBooks features in our list of successful startups since it started out with a meagre ten customers, and has now over five million of them!
Product marketing, along with all its subsidiary tasks, is definitely hard work. Entrepreneurs find it difficult to handle marketing along with the numerous other jobs that they need to look after. In the absence of a qualified PR or marketing team, much of the promotion is done through word of mouth, and that generally means doom. MailChimp helps owners in such situations by allowing to manage marketing contacts, send marketing mails, and track marketing campaign results. One of the most successful startups, MailChimp grew from 1 lakh customers to around 1.2 million in three years, and still continues to grow steadily.
37signals is an inspirational Silicon Valley startup that makes it to our list of successful startups. Whatever the business might be, it does need a software that runs smoothly, and what better startup to make it other than 37signals? With a simple business model of providing quality softwares for those who request it, 37signals has become one of the most successful startups of the present digital era. What more? They are credited with the creation of an entire web development framework. In fact, its success story is so inspiring that entrepreneurs coming after them follow the writings of one of its founders.
GitHub, one of the most successful start-ups, is considered as the Wikipedia for programmers of all sorts. With an increase in the number of programmers working in various industries, GitHub has become an indispensable tool for them to recapitulate things that have long forgotten or learn things that they never knew. What sets GitHub apart is that there are various businesses that provide technical assistance to the not-so-tech savvy user base, unlike GitHub that focuses on providing technical assistance to the technical minded people. Rejecting a deal from Microsoft and reaching a user count of over 4 million certainly speaks volumes about its success.
Payment processing can be termed as one of the most important aspects that affect the operations of your business, since, in the most literal meaning; it is how you get paid. Even with the presence of free payment processing systems such as PayPal, Braintree’s founder’s decision of opting out of providing a free service and having a premium paid service available to business owners worked wonders. 99% of Braintree’s customers contacted them through word of mouth. Within a few years of launching, their business expanded into the billion dollar arena. Though they have now been bought by PayPal, however they still offer the same premium paid service, the only difference being an added financial security behind them now.
Entrepreneurship is a difficult task, and you have to pick yourselves up and keep on moving forward. Also, you need to have truly innovative ideas and practices, and this is something that companies don’t frequently do nowadays. Finding the strengths and weaknesses of your competitors is also needed, since that gives you an idea as to what your product should have that meet the market demands and still offer something new. The list of successful startups provided above, has done just that, and the result is here for you to see.