Optimising The Use Of New Twitter Buy Button
Have you heard of the new Twitter buy button? Well you guessed it right, it is similar to the buy buttons being used in other social media networking sites like Facebook and Pinterest. If you find a product interesting enough while surfing the social networking sites, you are free to make a purchase immediately. The product ad would contain a call-to-action button to simplify the next set of steps.
Facebook had introduced the Facebook buy button in mid July after it was in the beta stage for nearly a year. Twitter has been struggling to regain a firm foothold in the social media networking market. However, it has been unable to increase or improve its users base. A couple of months past Twitter CEO Dick Costolo stepped down from his position accepting the fact that he has failed to improve the Twitter user base. However, in spite of the odds, the new CEO, Jack Dorsey, made some new introductions in Twitter. The new Twitter buy button is an intelligent addition to the micro-blogging site.
Twitter’s video auto-play was the first new element to be introduced. Twitter also collaborated with Google search engine making their ads the first to be visible in the search result pages. This was then followed by the introduction of the new Twitter buy button. Similar in its functions like that of Facebook buy buttons, a Twitter user can easily purchase a product through the call-to-action button provided at the bottom right corner of the promotional ad. Once clicked, the viewer will then be taken to a landing page where they can continue with the formal buying process.
In an attempt to improve the user experience and make a come-back as a major social media player, Twitter has been improvising with many features. While most may not be a worthy feature to take note of, the new Twitter buy button is sure to make an impact in its effort to improve as a marketing platform.
Launched in the month of September, the new Twitter buy button has made a major phenomenon throughout the social media networking sites. The simple option provided by social media to make a purchase directly from an image is a blessing to online marketers. Online marketers often struggle to make their products visible to the target audience. However, once visible, the chances of conversion, too is quite low with URLs leading to the product website instead of a direct purchase.
The new Twitter buy button has been a blessing for such online marketers who struggle everyday to make a conversion. With the call-to-action button placed right on the image itself, the audience can make a purchase while scrolling through the social network itself. The viewer need not leave the page while making the purchase.
How does the new Twitter buy button work?
Introduced first in the United States, Twitter has received overwhelming response from online marketers. All they need to do is provide all the details of their products along with necessary information to Stripe. This, marketers can do with the assistance of the Twitter dashboard or API. Once all the product information are fed to Stripe, all that the marketer needs to do is tweet the URL along with the enabled buy button option. This will display the product in the news-feed of Twitter for your target audience.
The new Twitter buy button has immense potential to do great wonder for online marketers.
Simplified mobile buying process
Though shopping through mobile devices has increased immensely, it still needs further improvement. The slow and time consuming check out process is one great drawback. Research shows that the slow checkout process often forms the prime reason for customers to leave the page. This contributes to the bounce back rates of the website.
With the new Twitter buy button, shopping and purchase is now simplified, thus easing the overall buying process.
Reminding customers of forgotten goods
Often the customers add goods in their shopping carts but then forget to make the final purchase. With the help of new Twitter buy button, you can easily remind your customers of the forgotten goods by displaying them in the Twitter news-feed. If your target audience is able to recognise the product, chances are that they might end up making the forgotten purchase.
Thus this buy button is great for reminding customers about old goods and compelling them to take an action.
Helpful to generate and retain customers
This new Twitter buy button is immensely helpful in generating new customers and retaining the old ones. When you promote your products on Twitter, you should have a thorough knowledge about the psychology of your target audience.
This is helpful to target your audience properly. With the customer data base, you can make a detailed analysis of the taste and profile of your target audience. You can then personalise the buy buttons within your product and make it more appealing to your target audience.