HMD, A Finnish Company Will Now Create The Nokia-Branded Phones And Tablets
There is some exceptionally good news for all Nokia fans. Your favorite mobile brand is back! A license agreement between Nokia and a Finnish company HMD Global enables the latter to sell Nokia-branded phones and tablets for a period of ten years. As we all know that Microsoft’s Windows phone did not fare well in the market and people prefer Android and iOS any day over it, it is a wise decision to start over with Nokia’s brand name once more. After all, in the mobile market, brand name is what matters the most. And as far as mobile phones are concerned Nokia’s reputation travels before it. And this time it is using Android as its platform and not Windows OS which is again a tremendous news for the loyal consumers of the brand who miss it still.
Arto Nummela, the going to be CEO of HMD Global, is pretty excited about the whole thing and he says that they are solely focused towards manufacturing only those products that will cater to the specific needs and preferences of the customers. In other words, the Nokia-branded phones that will be manufactured will go though several critical tests before being launched into the market. Thus you can say that the phones which will arrive in the market are going to be loved by everybody. Let us delve into the details of the whole scenario to understand what effect will the wild card entry of Nokia have on the loyal consumers of the brand.
Few words about HMD Global
It is a newly developed private firm based in Helsinki, Finland, which has been created with the sole aim to bring Nokia-branded phones back to into the market. Its CEO Arto Nummela once acquired senior positions at Nokia and also leads Microsoft’s Mobile Devices business in Asia, Middle East and parts of Africa. And its President Florian Seiche is Microsoft Mobile’s Europe Sales and Marketing department’s Senior Vice President, with the experience of holding senior positions at Nokia and HTC. So, you see it is not an amateur company at all. Its senior officials have the experience of leading mobile industries for a long time. Hence it can be assumed that Nokia’s comeback will be a successful one under their leadership.
HMD’s plans for Nokia-branded tablets￼
HMD Global is planning to spread out the brand name of Nokia mobiles and tablets once more in the global market. It is planning to provide aesthetically beautiful Nokia-branded phones and tablets to users all over the world. People who have missed the brand tremendously are going to get a big surprise from the company. For the endeavor to reach its fully fledged form, HMD is planning to invest 500 million US dollars in the upcoming 3 years. That is a huge number in the mobile market given the fact that HMD is a new company trying to bring back Nokia into the hands of global consumers.
All the new Nokia-branded phones will feature Android as their OS. This is another good news for consumers who have always wanted Nokia Android phones for their superb features and high stability. Industrialists believe that Nokia still has a bit of positive essence attached to it which is the reason why it can take the market by storm upon launch. The deal between HMD, FIH Mobile Ltd. and Microsoft renders FIH the manufacturing authority of Nokia-branded phones with the help of 4,500 staff while HMD will get the brand.
What is your opinion about the whole thing? Do you think Nokia-branded phones will come back with full force to occupy most of the mobile market once more? Or is it going to lose itself in the sea of new brands and new names and disappear once more? Let us know your opinion on the matter so that we can hold a discussion over it. You can also write to us. Have a beautiful and though inspiring day!