Optimizing Your Twitter Post With The Best Possible Search
Social media is the new in-thing now. Marketers are flocking to these social sites to promote their businesses and websites. The social media sites too have monetized hugely from this. The wide platform with the target audience already present, gives ample opportunity for marketers to showcase their products and highlight their businesses. Optimizing your Twitter post is not a simple task.
The huge competitor noise often drowns out your ads. Thus your ads get buried even before they reach the target audience. Optimizing your Twitter posts requires you to implement some important elements that would help boost the visibility of your posts.
Use Twitter search
Most marketers are unaware of the fact that Twitter has its own search algorithm. However, if you optimize your profile with Twitter search, you will have a higher impact in the social media as well as your presence in the search engine will be long term.
Using a consistent brand name besides optimizing your Twitter post helps to improve your brand image and gets you recognized among your target audience. Once you have a brand that is recognizable, you will have a boost in the number of followers and audience as a whole.
To make the most impact, it is advised that you use fewer numbers in the username.
Keywords and hashtags
Whether you are promoting a product or a blog post, using keywords and hashtags makes it more relevant. Research for topics that would be relevant for your target audience. A thoroughly analyzed topic will have many takers than a topic randomly written.
Posting a variety of content at regular intervals would ensure that your tweets remain visible to the target audience when they are online. There are a number of online tools available that you can use to test your tweets and check which works the best. Once you have the content that engages the highest number of audience, work on that tweet and improve it to make more people follow you.
Twitter, unlike Facebook, gives its followers the option to share its tweets through the option RT or retweet. Twitter does not penalise its audience for asking to share a tweet or post. Optimizing your Twitter post is considered much more effective than the other social media sites as it leads a customer to take an action.
Thus conversion through Twitter is higher than that through Facebook or LinkedIn.
However, make sure that the tweets you post are retweetable. A smaller tweet is more encouraging to tweet than a long post.