Outstanding UI/UX Design: Four Powerful Reasons Why Websites Need Them
UI/UX design, which is the acronym for User Interface and User Experience, is sometimes commonly used to identify the end result of the product. However, user interface is entirely different from user experience. The only junction where these two elements combine, resulting in an outstanding UI/UX design, is the final product.
While user interface includes all the elements of graphic design and content of a website, user experience is the analytical form that describes the experience a certain user feels with the given interface. As both the elements are closely related often these are mixed being called one. However, a professional user experience designer clearly marks out the fine line between the two elements of an outstanding UI/UX Design.
Also Read: Three Ways To Boost Your Web Design
For a website owner, both user interface and user experience play equal role in the success of the website. The quality of the user interface and its design aspects result in a good user experience. Thus an outstanding UI/UX design is interrelated and inter-dependent.
Shorter loading time
The very first element that comes to the notice of your target audience when they click on your site’s link is the time it takes to open. A longer loading time is one of the first turn-offs. Many sites with a higher loading time witnessed a high bounce rate as well. Research shows that an average person would not wait for more than 4 seconds for a website to open. This forms one major feature of an outstanding UI/UX design, that web designers should bear in mind.
A longer loading time would automatically result in a higher user bounce rate. This can be harmful for your page rank as bounce rate forms an important metric for the search engine results page.
Loading time falls under the user experience design. Thus a user experience designer should take care of the fact that the website loads within a short span of time, preferably within 3 seconds, to avoid bounce back by target audience.
The content of a webpage is a user interface design aspect. A user interface designer always struggles to create a beautiful and stunning website that is marvellous to look at and is user-friendly as well. An outstanding UI/UX design would only be considered when the visitor does not find any difficulty while using or working on the particular website. Information provided on a website should be in a hierarchal manner so that the execution of work is unhindered.
A poorly designed user interface with information in a disarrayed manner would only result in a negative user experience. Users would leave the website if they do not find any useful information that they were looking for in the first place.
Proper page layout
As much as an outstanding UI/UX design is concerned, designing a proper page layout forms an impertinent element of user experience design. When a website is designed, attention should be paid on the page layout format. A proper page layout with all the information and content of the webpage arranged in a hierarchy would deliver a better user interface and result in a better user experience than a webpage content placed in a random manner.
A proper page layout also helps in easier navigation from one page of a website to another. This overall results in an improved user experience.
Impacting the visual senses of your target audience is also one powerful reason why you need an outstanding UI/UX design. For online business, the look and feel of a website forms a major part of the business. In a platform, where you do not have any direct face-to-face interaction with your target audience, engaging their attention through beautiful eye-catching content forms a crucial part of your business.
For a UI/UX designer, making the web pages a treat for the eyes of the audience is their purpose. A UI/UX designer strives to create a website that is engaging and compelling enough to look as well as serves all the necessary purposes that the business really means to. The overall impact is the ultimate result of an outstanding UI/UX design.
Though UI/UX design is mostly used together and sometimes even interchangingly, they both serve two different purposes of the same product. A website is the piece of element that a user interface designer and user experience designer works upon. While a user interface designer looks into each and every aspect of the appearance of the website, a user experience designer would analyse these designs often rectifying different features of a website and try to make them more user friendly. The output together would often result in a great website with detailed user interface aspect and result in a satisfying user experience.