5 Forms Of Paid Search Campaigns To Use In 2016
With each passing day, a new form of technology gets introduced in the online market. Each focuses on creating a better marketing formula or providing higher relevance in the search results. Since the launch of search engines, there have been frequent updates in its present algorithms or introduction of new algorithms. This makes search especially paid search campaigns simpler, better and more efficient.
Paid search campaign model itself was introduced by Bill Gross of Idealabs. However, in the initial stage marketers had to pay on the basis of impression better calculated as cost per thousand impressions. However, the concept was soon revised and the current concept of PPC or pay per click was introduced.
Also Read: Tips To Plan A Powerful PPC Campaign 2016
Paid search campaigns have for a long time been dominated by Google and Yahoo. With over 75% of the market share of search engine, Google was considered the only paid search campaign platform. However, the introduction of social media and advent of other tools shifted the focus from Google.
No matter the number of new marketing tools that are introduced, or whichever claims to be the best tool for paid search campaign, Google has always been considered the best. Since its launch in 2002, Google has almost entirely dominated the paid search campaigns.
Google AdWords has since been a prime tool for paid search campaigns for many marketers. The paid search campaign that this AdWords tool provides allow any marketer to set up a paid campaign to make their website visible to the target audience. Marketers need to use some relevant keywords that would let the search engine put them in the SERP when searched with a similar keyword. The marketers need to pay only when users click on the ads of the website.
A properly created and strategically managed Google AdWords campaign can pull huge ROI for your business.
Created by the joint collaboration of Yahoo and Microsoft, the Bing webmaster tool is one of the tools for paid search campaigns. This tool was created necessarily to challenge the Google search engine. Bing has been introduced as a new search engine provided by Yahoo.
The Bing webmaster tool is considered as one of the most powerful tools for paid search campaigns after Google AdWords. The tool provides a number of plugins and information and statistics on the searches made as well as the audience. This gives the marketer a better chance at understanding the needs and preference of the audience. They can thus mould their paid campaign ads in favour of the audience to get the highest number of visitors to their sites.
Since Facebook made its way into product promotion, it has become a powerful platform for marketing. Facebook as a promotional platform has become quite popular. Thus to monetise the scope better, Facebook too has introduced paid search campaigns within the social network.
The huge volume of audience that marketers can reach out from a single platform easily makes this a favoured platform for marketing. Paid search campaigns in Facebook is one of the best revenue generators. With adequate information, you can time your adverts when your audience is the most active. This gives your ads the highest exposure and a greater chance to generate leads.
Paid search campaigns need a lot of monitoring and analysis before you can set up a proper search campaign. Excel pivot table is one such tool that helps you access your ads, keywords, audience preference etc. and draws a data based on those elements. Thus, you get a higher access to information and can thus customise your paid search campaign accordingly.
This tool, apart from setting up your paid ad campaign also provides analysis of search query data and A/B testing keywords and ads to help you perform better online. You can also combine various data to get an analysis of your result and then customise your ad accordingly.
This tool provides a different take on paid search campaigns altogether. Unlike the above mentioned tools, SEMRush provides a detailed analysis about your competitors, their marketing styles, etc.
In the highly competitive market, that the online market actually is, keen knowledge about the competitors is essential to make your own survival stable. SEMRush provides other necessary information as well like insights on ads, tracking your position in the search engine and even site audits. It also helps you to choose the correct paid campaign bid so that you can optimize your ads and generate maximum returns from your paid search campaigns.
The online market also provides a number of other free and paid tools to choose from. Each has a unique set of features that sets it apart from the rest. You can either depend on a single tool or use multiple tools to make your paid marketing more advanced.