15 Ways To Use Pinterest For Business Development
Image sharing sites are now a rather popular platform for promotion and development of business. Pinterest for business development is being used extensively for promoting and marketing of products and websites. Pinterest, that launched just three years back, has over 70 million users globally. Thus, Pinterest has been able to build its social presence within a very short span of time.
The image sharing site has become a favorite of marketers and audience equally because of the stunning images that are promoted through this site. The presence of high quality images has made this image sharing site a popular one and now using Pinterest for business development also helps to serve other purposes.
Though Pinterest has become popular globally, still the majority of its users are from USA. Pinterest provides a great platform for promoting products for online businesses. With visual media playing a dominant role in buyer’s psychology, Pinterest is now being used extensively to promote products.
Around 60% of the global online brands use Pinterest for product promotion.Though this is lower than the number of brands using Facebook or Twitter, purchase through Pinterest is higher than the leading social networks. High quality images and communities within the image sharing site are the main reason why the conversion rate through Pinterest is high.
Pinterest also has some powerful promotional elements that can be used to improve the performance of your images in the image sharing site. These include rich pins, promoted pins, product pins, movie pins, etc. These pins give a separate category to each of your images thus helping marketers to easily highlight the product images.
You can pin images shared by others in the community as well. Likewise, if the images you pin inspire your audience, you would be pinned in their boards as well. So, an optimum utilization of Pinterest for business development is necessary if you wish to use the image sharing site to the fullest.