Pinterest Search Touches 2 Bn/Month: Know What’s Unique About The Search Tool
It has been two years since Pinterest launched its guided search tool. Unlike conventional search engines like Google, Pinterest provides an array of ideas in response to a definite search query. That way it helps users not only to find what they are looking for but also to land on things that they may show some interest in. Like if you are looking for a particular thing, say an Android device, it will also recommend you to check out the best design and hardware components that you can buy along with the mobile phone. In short, Pinterest search is about ideas rather than searching for a definite element.
In other search engines, you know what you are looking for and you are just in search of an answer to your query. But in Pinterest, people come looking for ideas and concepts which should be taken care of by providing them with a list of things that match a particular idea. That is where Guided Search comes into play. Pinterest is now handling 2 billion searches per month which is a great number as compared to other social media networks. Business owners can now leverage this opportunity to convert their potential customers but first of all they need to understand the search potential of Pinterest. This post is aimed to provide you with a deep understanding of how Pinterest search works and also enhance its potential to reach out to your customers.
Meeting relevant Pinterest search queries with a list of ideas
Pinterest is a platform where ideas meet ideas. If you have some idea about what you are searching for, Pinterest will return your search results with a list of ideas and concepts that you may find helpful. Like if you are searching for pool party ideas, it will give you a detailed categories of things that you may need for the occasion like venue, invites, decorations and stuffs that are related to your
pinterest search query. According to statistics, about 100 million users are saving their 75 billion ideas on Pinterest. Thus, the platform is driven by hand selection and not robots like that of other search engines. With Pinterest, you are likely to get related searches in categories that match your taste and preferences. Instead of providing apt data, the social media network helps you to select an apt one from a list of ideas which match your search queries.
How is Pinterest search different from that of other search engines?
Pinterest introduced Search Guides two years ago which helps people with no definite idea about what to search for to get into line with their interests. The guides are based on what other people like you have searched for and you can easily find what you are looking for after a bit of trying and testing. Also, Pinterest introduced its visual search tool last year which helps users to zoom a part of an image and tap on it to search for related items.
Thus, it comes as no big surprise that Pinterest searches are growing in number on a regular basis. After all, the internet is full of newbies who, although wish to leverage its potential to find relevant items, but lack the idea as to how they can do it. Even for business owners, Pinterest turns out to be a really profitable platform which helps them to easily convert customers by finding them what they truly want to look for. Are you ready for the next Pinterest revolution? Share your ideas in the comments section given below. Have a beautiful day!