Positive Twitter Feedback: Optimising The Use Of Twitter For Feedback Generation
Social media has immensely altered the way business and customers connect. It has brought customers closer to the businesses. Business to community relationship has established at a personal level. This has also improved the quality of business and the product thus improving the overall structure of the business. Gathering feedback from customers too has simplified thanks to the social media sites. A positive Twitter feedback is is often reasserting.
Social media however, is fast changing and evolving everyday. Thus marketers need to be updated with the latest social trends and changes to cope in the competitive market. With the changing social trends, marketers too evolve their marketing strategies. Online marketers are always in the lookout for improved ways of connecting with customers so that they can expect a feedback generation that might be favorable. A positive Twitter feedback often works as a powerful promotional tool. Sometimes a good feedback from the customers’ side might also result in a higher number of conversion that your promotional marketing is unable to bring.
Connecting with your target audience is a necessary part of your business life cycle. Establishing network and communicating with your target audience makes your audience trust you and your business. Once a bond of trust is established between the customer and your business, you can expect to have a loyal group of audience at your disposal.
Social media has become a popular way to connect with target audience. And a positive Twitter feedback truly counts in taking your business forward. The speed and agility with which feedbacks are generated is a major contributer in surviving the online competitive market.
A positive Twitter feedback can also be used to gain a better knowledge of your target audience. Twitter is welll known for networking and connecting with people. However, of late, Twitter has also become a popular platform for feedback generation.
If you are still thinking, how to get a positive Twitter feedback, the below tips might help you start your feedback collection from your target audience.
Respond to your customers timely
In the world of online marketing, time plays a significant role in making or breaking a deal. A proper response at the right time might even earn back your customers who might stop using your product. Thus quick response to any complaints, suggestions or grievances can help you retain a customer as well as generate new customers from your target audience on Twitter.
For Example- Xbox Support, the support centre for the Xbox game console has earned the record for being the best site to respond to customer complaints quickly. It answers to an average of 5000 questions each week. The response time have been calculated at an average of 3 minutes.
The quickness in response to feedback that Xbox Support shows reflects the professionalism of the business and the technique to keep customers happy.
Customers always want to be treated in a special way. If the customers are satisfied, they would in turn testify for your company. You can use a postive Twitter feedback and your customer testimonials for future promotion of your business.
Use handles that are customer-centric
If you have been using social media for a long time you must be aware of the various Twitter handles that are available. These handles simplify the way you respond to your target audience. Once you are familiar with the different Twitter handles you will be able to use it easily for generating feedback from your target audience.
If you are serving multiple products to your audience, it is better to have a separate handle for each of your product. However, if you are a small business or a startup, you can use a single Twitter handle so that you get a positive Twitter feedback. Under each feed, the handle provides a space for your tweet. Just type in your response and your customer receives it.
These Twitter handles allow you to find the complaints, comments or suggestions by customers easily. You can then directly respond to their greviances from the handle.
A positive Twitter feedback generates new customers
The presence of different promotional ads in social media is overwhelming. Thus making your ad and your brand visible in this huge social noise is a challenging task. A positive Twitter feedback here contributes immensely in making your brand visible to your target audience. When your target audience see that your customer response is quick and customer focused, they would automatically turn to your product.
Often companies set up a list of questions along with their answers,. These are mostly questions that are quite frequently asked by customers. Thus rather than responding afresh each time, you can suggest your audience to check the link for your FAQs.
There can also be questions that are not present in the FAQs. If multiple number of customers have the same query, one single tweet can help to answer it. It also saves you and your customer time which can be used to create something more productive.
Keep yourself organised
No matter how big or small your business is, keeping an organised work culture is best for your business. Once you have everything in place, feedback generation becomes simplified. You can respond to your customers’ queries quickly as you have each of your customer data organized and at hand.
If you fall under the disorganized lot, then you can take the help of different social media management tools that collect everything under one platform. This makes your responding simpler. You can also monitor the conversation between you and your customer to better understand your customer’s psychology.