Can Facebook Be Used As A Potential Job Search Tool?
Facebook has become a major part of individual life. From connecting with friends and family to keeping yourself updated about the world happenings, it has become an all-purpose platform. No wonder it has over 1.5 billion active users heavily using the social network for all kinds of purposes, whether as a potential job search tool or for virtual socializing.
Job seeking and looking for recruiters has become a dynamic social activity regularly performed on Facebook. With almost every business having a Facebook page of their business or the firm, the social network has become a potential job search tool for many. It has converted from being a mere socializing platform to an active job seeking tool. The community pages provide an added advantage in the recruitment purpose.
With the social network constantly evolving to accommodate better use of it, it has turned into a powerful and potential job search tool. Here are some tips on how you can convert your Facebook profile into a promotional page for your job search.
An exclusive career page
When you plan to use Facebook as a promotional page for your career boost, ensure than you create a page exclusively for it. Never use your personal Facebook profile as your job seeking profile. Your Facebook profile can be used as a potential job search tool only if you create it in that way. It should contain information about your profession and career objectives. Your work achievements as well as forthcoming goals that you would like to achieve are important information that should be included in your career page. Your career page should be tempting enough to make recruiters visit and have a look at it.
Like any other social media page that requires frequent updates, your career page too needs one. Remember that you are using it to promote and advertise yourself and your services. Facebook is flocked with billions of users. Thus your posts and updates might be lost easily. This calls for updating and posting about yourself frequently on Facebook if you want to use it as a potential job search tool.
Timing your posts accurately is essential to get the highest exposure for your page. It requires you to know the hours when your potential recruiters are most active. Once you have the knowledge of their being active on Facebook, you can time your promotional posts accordingly.
Pre-plan your posts
Pre-planning what you would be posting on your Facebook career page is important. It is not just potential recruiters who would be looking at them but almost everyone who would have access. From industry influencers to your peers and collegues, almost everybody can peek into your profile. Thus pre-planning your posts is necessary to prevent the presence of any flaw.
When you pre-plan your posts, you know exactly what you want your recruiters to see and when to see it. Scheduling different posts according to the time of the day too is an effective way to get your profile seen by your recruiter. This ensures a higher visibility of your profile among the recruiters you want to be seen by. It also keeps you free for other tasks where your presence might be essential.
Measure your profile performance
The performance of your profile can simply be measured based on your posts. The number of updates, frequency of posts and your activity on your Facebook profile page are powerful metrics that indicate the performance of your profile. The type and kind of content you post, the number of visitors to your profile page etc. are important to measure your profile performance. Data tracking is a key metric that helps you improve your overall social performance thus creating a better and more informed profile on a potential job search tool or site.
Boost with paid post
Paid posts are a great way to promote your profile on a potential job search tool. Studies show that organic reach of a post tends to be really low. The high volume of social noise often buries the organic posts thus making your organic posts obsolete. The changing and upgrading algorithm of Facebook itself is the main reason to drown out your presence in the social network. To solve this problem and make your posts highly visible to your recruiters, you can resort to paid posts.
Paid posts require you to invest small amounts on your most important posts. This highly increases your chances to be seen by your target audience. You can boost all of your posts if you want only a specific few which you feel are the most important.
A call-to-action button is an imminent feature of your career page on the most potential job search tool, Facebook. Apart from an attractive career page and engaging contents, a powerful call-to-action button can boost your chance to connect with a recruiter manifolds. Once you have placed engaging and compelling content in your career page, create and place call-to-action buttons right below them. Make sure it is visible to your target audience so that they are able to take an action immediately after they see the content. This ensures that you receive quick replies and contacts from your recruiters.
Facebook has already established itself as a powerful channel for establishing connection and network besides being a potential job search tool. Be it establishing relation between business to community, between different businesses or between job seekers and recruiters, it has proved its potential as a powerful social channel.
The presence of a career page in Facebook improves your impact among recruiters as it is the leading social network with the highest number of active users and has emerged to be a potential job search tool. Thus your presence in Facebook ensures that you have the potential to widen up your professional network through the social network.