Creating A Powerful AdWords Account For A Website
Google AdWords is a powerful and lucrative way to promote a website on the Google search engine. However, creating a powerful AdWords account that is bound to generate traffic and visibility to the site is a challenging task. The increasing competition of the online market has forced each and every marketer to adopt not one but multiple powerful AdWords accounts to generate maximum traffic and ROI.
Creating a strategically planned, powerful AdWords account not only generates great traffic but also helps to prevent mistakes that you might commit while promoting the campaign. A poorly planned and executed AdWords account will result in a sharp rise in your online promotional expenses while bringing in very few or no prospective customers. This can negatively affect your business ultimately forcing you to shut it down.
A powerful AdWords account needs to follow few basic tricks that is essential if you wish to survive in the rough market of online competition. With Google AdWords being one of the chief elements of online marketing, make sure that you use it optimally to get the best result out of it. This calls for the basic principles that a webmaster needs to adopt to create a powerful AdWords account.
A thoroughly research keyword database
Keywords are the chief elements of any AdWords campaign. These are the words and phrases based on which search is made by the users. Recognising the importance of keywords in an AdWords account at the earliest stage helps you save time and money. Using recognized keywords effectively prevents you from unnecessary spending on your paid marketing campaign. The basic structure of a powerful AdWords campaign lies on the element of a hardcore keyword research. The list of the best performing AdWords is bound to take you to the first pages of the search engine.
Evaluation and analytics
Evaluation of your website and your campaign is important to understand and create a powerful AdWords account. You can make your evaluations based on your previous accounts. Simultaneously, you can also compare them with that of your competitors to understand what you are missing that they have.
Evaluation becomes necessary in any online campaign. The online world is fast evolving. Thus periodic reviews and frequent changes in the AdWords campaign become necessary to keep it working.
Analytics and other dashboards provide users bulk data that allows marketers and webmasters to create a powerful AdWords account that brings in the desired results.
Creating compelling ads
Engaging and compelling ads are the ones that make the audience stick to it and push them to take an action. This action can be to make a purchase, or contribute something or just share the ad to promote it further. No matter what the call-to-action is, creating a powerful AdWords account calls for the creation of a compelling ad as well.
However, when it comes to AdWords, marketers face many restrictions that make the creation priceless even more challenging. The first challenge that marketers face while creating a text based ad it the limited number of text space provided by AdWords. Thus you need to use a minimum number of words to describe your product in the best way possible. Marketers often use different elements to create a compelling ad. The ads might be scary, or emotional or downright stupid. Whatever the element may be, the main purpose of the ads is to evoke the audience to click on the link and take an action.
Promote your USP
Your unique selling proposition, or USP helps you stand out in the crowd. It is the chief element that helps you define your product and how it is different from that of your competitors. Make the best use of your USP to promote your brand and your product. Highlight the key features that are exclusive to your product.
Exclusivity is the prime element when it comes to creating a powerful AdWords account and generating brand awareness. Promoting your USP will help you generate a higher traffic to your website thus increasing the chances of conversion. This will in turn generate a good ROI, which is crucial when you invest on paid search marketing.
Powerful landing page
A powerful ad created and promoted will have no meaning unless it is able to convert visitors into customers. Customers often click on links which they find useful and serving their need. Thus make sure that the URL redirects the audience to a landing page that has the mentioned product in the ad itself.
Many marketers, especially new entrepreneurs, often link the website homepage as the landing page. This results in a high bounce back rate even though you have a powerful AdWords account. However, it is important to note that the homepage and the landing page are not the same. The landing page promises the audience to take a particular product that the audience is interested in. Thus audiences are highly disappointed when clicking when the link takes them to the homepage instead of the landing page itself.
The landing page should be a product page with varied information about a product. It should also include a call-to-action button that aggravates your chances to realise a conversion. Your homepage is clearly not a landing page as it only defines your business and your work. It does not display any information about your product which is what the audience is looking for. Thus, have a landing page ready when planning to create a powerful AdWords account.
Creating a powerful AdWords account cannot be achieved within a single day. Working on the AdWords account on a regular basis is important to make it as flawless possible. Marketers often use multiple number of AdWords account to promote their product. It can be immensely helpful in bringing in better traffic and generating higher ROI. However, one must also remember the risk of having multiple paid ads on the search engine. If not managed properly, these AdWords can drain you off your entire marketing budget.